Nielsen: Radio Remains Top Source for Music Discovery
Nielsen's 2014 report shows radio remains the top source for music discovery while on-demand streaming surged 54% to 164 billion streams. Vinyl sales jumped 52%...
Tag : nielsen
Nielsen: Trending Radio Listening in September
Nielsen's September PPM data reveals cooling trends for major music formats while Sports and News/Talk show seasonal upswings as fall listening patterns emerge....
Radio Still Dominates Music Discovery: Nielsen
Nielsen's Music 360 study reveals radio remains the top music discovery method at 48%, while teens prefer YouTube for listening at 64%. The report shows...
Nielsen Partners with clypd on TV Advertising
Nielsen partners with clypd to enhance TV advertising solutions by combining audience-based buying data with advanced targeting platforms for linear TV....
Black Culture’s Impact on Media Trends
Nielsen's 2021 report reveals Black Americans lead media consumption yet face underrepresentation. Despite $1.57 trillion buying power, 58% say there's insufficient on-screen representation....
Nielsen Data Shows AM/FM Radio Listening Rises
Nielsen's October Portable People Meter data reveals AM/FM radio listening has surged 35% since April among 25-54 demographics, with strong recovery in drive times....
Nielsen Study: AM/FM Radio Drives Economic Recovery
New Nielsen study reveals AM/FM radio drives American economic recovery with 56% increase in commuters and radio listeners showing stronger purchase intentions than TV viewers....
Nielsen: Latest AM/FM Radio Audience Data Reveals Drive
Nielsen's September PPM data shows surprising increases in AM/FM radio audiences with continued drive time recovery for the fifth consecutive month....
Technology’s Impact on Black Consumers
Nielsen's 2019 report reveals African Americans' $47.8 million buying power and tech-savvy shopping habits. Black consumers outspend the total market on personal care while demanding...
Digital Influence of Black Consumers in U.S.
Nielsen reports African Americans wield $1.3 trillion in buying power and lead digital engagement across streaming, social media, and content creation platforms....
African American Buying Power: $1.3T Podcasts
Nielsen reveals African Americans wield $1.3 trillion in buying power while leading digital engagement and content creation with highest smartphone usage rates....
Nielsen Achieves MRC Accreditation for Five Audio Markets
Nielsen gains MRC accreditation for five additional PPM audio markets including Columbus, Indianapolis, and Jacksonville, bringing total accredited markets to 30 out of 48....
Black Buying Power Nears $1.5 Trillion: Nielsen
Nielsen report reveals Black women driving unprecedented economic growth, with buying power approaching $1.5 trillion by 2021 and 67% growth in business ownership....
Byron Allen’s Studios Partners with Nielsen
Byron Allen's Entertainment Studios partners with Nielsen for comprehensive TV and digital measurement services across broadcast syndication and seven HD cable networks reaching 80 million...
Hulu and YouTube TV Added to Nielsen TV Ratings
Nielsen now includes Hulu and YouTube TV viewing in official TV ratings, providing comprehensive audience measurement across streaming platforms and traditional linear TV....
Nielsen Launches Digital Audio Ratings for Broadcast Radio
Nielsen launches Digital Audio Ratings to measure broadcast radio consumption across mobile apps and web players in 48 markets. The new service quantifies radio's digital...
NIELSEN: Weekend Radio Still Counts (report)
Nielsen's latest report reveals weekend radio reaches 265+ million listeners, with 72% of Millennials tuning in on weekends. Radio's weekend audience rivals weekday numbers....
Nielsen Music 360 China: Consumer Trends Report
Nielsen releases its first Music 360 China report revealing 72% of Chinese consumers listen to music 16 hours weekly, with 66% using streaming services....
Nielsen Promotes New Chief Diversity Officer
Nielsen Holdings promotes Angela Talton to Chief Diversity Officer, making her a key member of CEO Mitch Barns' leadership team to drive global diversity initiatives....
On-Demand Streaming Up 93% to 317B Streams in 2015
Nielsen reports 317 billion on-demand music streams in 2015, marking a 93% increase. Adele's '25' dominated sales with 7.4 million copies sold....
Nielsen and Westwood One Extend Their Relationship
Nielsen and Westwood One extend multi-year partnership for exclusive BDSradio measurement across Cumulus stations and syndicated programming....
Nielsen: Radio’s Reach with Black & Hispanic Consumers
Nielsen data shows Black and Hispanic radio audiences have grown 5% and 11% respectively since 2011, now representing 29.3% of all listeners. Combined, these groups...
Nielsen Rises to 42nd on DiversityInc’s Top 50
Nielsen advances to 42nd on DiversityInc.'s Top 50 Companies for Diversity list, moving up eight spots from 2014. The company emphasizes inclusion as crucial for...
Radio Reaches 243M Weekly Listeners 12+
Nielsen's Audio Today report reveals 243 million Americans use radio weekly, with Millennials leading at 66.6 million listeners spending over 11 hours per week....
Nielsen: Radio Remains Top Source for Music Discovery
Nielsen's 2014 music report reveals radio remains the top source for music discovery despite streaming's 54% growth to 164 billion streams. Vinyl sales surged 52%....