Nielsen Achieves MRC Accreditation for Five Audio Markets
Nielsen gains MRC accreditation for five additional PPM audio markets including Columbus, Indianapolis, and Jacksonville, bringing total accredited markets to 30 out of 48....
Tag : MRC
Media Rating Council Withdraws Accreditation for Arbitron RADAR
Media Rating Council withdraws accreditation for Arbitron's RADAR and Nationwide radio audience services due to unaccredited PPM market data inclusion....
NABOB & SRA DISAPPOINTED WITH ARBITRON PPM PROMISES
Washington, DC — The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) expressed their disappointment and frustration with Arbitron’s recent...