Sports Radio Drives Fandom and Ad Impact: Audacy Study
Audacy study reveals sports radio drives 40% higher brand loyalty than other channels, with 60% of listeners considering advertised brands for purchase....
Westwood One Releases Fifth Annual Podcast Advertising Study
Westwood One releases fifth annual podcast advertising study showing brand consideration up 2.5X and spending intention up 4X since 2015....
Nielsen Achieves MRC Accreditation for Five Audio Markets
Nielsen gains MRC accreditation for five additional PPM audio markets including Columbus, Indianapolis, and Jacksonville, bringing total accredited markets to 30 out of 48....
Smart Speaker Ownership Doubles Among PPM Users
Smart speaker ownership among likely radio ratings participants nearly doubled to 48% in six months. NuVoodoo's latest study shows one-third of adults now own smart...
Nielsen Promotes New Chief Diversity Officer
Nielsen Holdings promotes Angela Talton to Chief Diversity Officer, making her a key member of CEO Mitch Barns' leadership team to drive global diversity initiatives....
Radio Reaches 243M Weekly Listeners 12+
Nielsen's Audio Today report reveals 243 million Americans use radio weekly, with Millennials leading at 66.6 million listeners spending over 11 hours per week....
Radio’s RADAR Networks: 177M+ Listeners
Nielsen's December 2014 RADAR report shows radio networks reached 177 million listeners weekly, representing 66.6% of the U.S. population aged 12+....
Nielsen Radar: Radio’s Mass Audience Power
Nielsen's June 2014 RADAR report shows network radio commercials reached 181 million Americans weekly, demonstrating radio's massive audience power across demographics....
Nielsen Releases the RADAR March 2014 Quarterly Report.
Nielsen's March 2014 RADAR report shows network radio reached 181 million Americans age 12+, representing 68% of the national population during an average week....
RADIO REACH UP 1.2M IN MARCH 2014 RADAR REPORT
Radio reaches 244.4 million Americans weekly, up 1.2 million from 2013. Nielsen's March 2014 RADAR report shows radio maintains 92% reach of US population aged...
New Book Unlocks Urban Radio
New book Urban Radio - Unlocked! reveals groundbreaking research on Black radio's connection with communities and provides sales insights for industry professionals....
Nielsen Acquires Arbitron
Arbitron stockholders overwhelmingly approved Nielsen's $48 per share acquisition with 98.99% voting in favor. The deal consolidates major media measurement companies....
Media Rating Council accredits four Arbitron PPM markets
Media Rating Council grants accreditation to four additional Arbitron Portable People Meter markets including Chicago and San Francisco. 18 PPM markets now display MRC accreditation....
Nielsen to Acquire Arbitron
Nielsen announced it will acquire radio measurement firm Arbitron for $48 per share in cash, a 26% premium. The merger aims to enhance measurement capabilities....
Carol Hanley SVP/Arbitron Honored
Arbitron's Carol Hanley has been named to Radio Ink's top 50 Most Influential Women in radio. The SVP and Chief Sales Officer oversees sales efforts...