Sports Radio Drives Fandom and Ad Impact: Audacy Study
Audacy study reveals sports radio drives 40% higher brand loyalty than other channels, with 60% of listeners considering advertised brands for purchase....
Tag : advertising study
Westwood One Releases Fifth Annual Podcast Advertising Study
Westwood One releases fifth annual podcast advertising study showing brand consideration up 2.5X and spending intention up 4X since 2015....
Study Reveals Radio’s Impact on First-Time Customers Online
LeadsRx and iHeartMedia study reveals radio drives 17% lift in automotive website traffic, with majority coming from first-time visitors within 10 minutes of hearing ads....