Tag: radio advertising
Digital Revenue Grew 13.4% in 2017, Forecast for 2018 Even HigherNew York, NY – February 7, 2018 -- Radio stations rapidly expanded their digital offerings in 2017 to complement and help drive their over-the-air advertising packages, driving digital revenue 13.4% higher last year, according to research released today by the Radio Advertising Bureau and ad-tracking firm Borrell Associates Inc. The report shows that 85% of radio advertisers are also buying some form of digital advertising, and that three-quarters of them are buying digital and radio together. Moreover, the report shows that digital ad revenue now accounts for 7.5% of the average station’s ad revenues, up from 6.3% last year. The findings are a part of the 6th annual RAB-Borrell report, “Benchmarking Local Radio Stations’ Online Revenues,” being released today. The report analyzes online ad revenue from more than 10,000 radio stations, as well as survey responses from more than 1,300 local businesses that buy radio advertising. Among the findings: • Digital revenue grew 13.4% in 2017, to a total of $700 million. The forecast for 2018 is even higher. • Over the past two years, the number of stations selling high-demand digital services such as SEO, website development, and social media management has doubled. • Radio advertisers’ top marketing goal is to acquire new business, and they rank Social Media and Radio as the Top 2 methods to achieve those goals. • Stations’ confidence in their digital strategy is improving. “Digital has been integrated into all facets of broadcast radio’s offering both in programming and sales, and the results are definitely paying off,” stated Erica Farber, President and CEO, RAB. “As radio continues to provide integrated marketing solutions to its advertisers we expect to see continued growth,” added Farber. “The RAB is focused on providing digital training and continued knowledge building for our members so they can better serve their clients.” “Radio is definitely embracing digital as an opportunity to serve customers better, more so than in previous years,” said Gordon Borrell, CEO of Borrell Associates. “Stations are clearly offering a level of marketing expertise to their customers that makes the digital buy ‘safe’ and certainly stronger when combined with radio spots.” The full report is available to RAB members on RAB.com: Click here. A live webinar featuring the survey results presented by the RAB and Gordon Borrell is available free to RAB members and survey participants. To register for the February 13th or 15th webinar click here.
The Southern California Broadcasters Association (SCBA) has introduced the first in a series of high profile, in depth Southern California Radio client interviews that are called "SCBA Spotlight on…" The debut interview is now available for its Southern Californiamember Radio stations, clients, PR firms, and the press, via its website at www.scba.com.
The series will be an ongoing effort of the SCBA to showcase and highlight the vast amount of Radio clients in Southern California and their unique and singular success using Radio as a strategic partner in their business growth.
"Southern California Radio clients have such rich and diverse backgrounds and their lives and business stories are so compelling, we wanted to highlight their success and showcase their growth and how our member Radio stations have played a critical and strategic role in that growth," said SCBA President, Thom Callahan.
The SCBA is beginning its First "SCBA Spotlight on…" Interview with Mr. Shawn Matian, one of the leading legal defense attorneys in Southern California and the founder of the Matian Law Firm, APC. Matian is one of Southern California's most successful Radio advertising clients, and through his advertising agency, 711 Media, places extensive campaigns on Hispanic Radio in our region.
"It's an honor to participate in the first of the SCBA Spotlight on series," said Shawn Matian, founder of the Matian law firm. "Radio has built my business and we will continue to grow our business using Southern California Radio as our bedrock medium."
Matian has become a successful litigating attorney, criminal defense expert, immigration activist, legal consultant to the stars, and founder of the Los Angeles based law firm called The Matian Firm, APC. And he also happens to be a big believer in the power of Radio and its ability to "make the phones ring."
His passion for legal defense work and his vision of protecting the rights of immigrants are very evident from the moment he sat down for the interview.
"The Hispanic community in Southern California was the key for my business. Hard working, vibrant, good people, who came here for the same reasons my parents came here: a better life, a brighter future. And they need help." Matian created a brand-name, "La Liga Defensora", translated The League of Defenders, which is exactly what he had planned to do, to create a law firm that defended the rights of this community that he loves so much.
Shawn has committed his practice to "a check on government" and the "inherent right of all individuals to avoid intrusion by the government" has led Shawn Matian to launch an immigration division.
You can read the entire interview about the Matian firm at Defensora.com or in English at Matianlegal.com and the Southern California Broadcasters Association site at SCBA.com
More than 40 Chicagoland radio stations will simultaneously air a :60 second interview with Ed Wehmer, founder, president and CEO of Wintrust Financial Corporation discussing how radio is the most effective medium for advertisers on Monday, July 10, 2017 at 4:29 p.m. The interview will air on a diverse group of stations, involving all formats, including music, news, sports and Spanish language.
“The Radio Broadcasters of Chicagoland (RBC) are proud to unite as a group to highlight Wintrust and their investment in radio,” said Matt Scarano, chairman of Illinois Broadcasters Associations’ Radio Broadcasters of Chicagoland Committee. “Wintrust is a valued partner to our industry and a testament to the results that radio delivers for an advertiser.”
“Win trust is the second largest bank holding company headquartered in Chicago and it’s very important for us to connect with the local community,” said Ed Wehmer, founder, president and CEO of Wintrust Financial Corporation. “Radio ties it all together for Wintrust, and is the most important asset on the media side to achieve brand awareness.”
“Chicagoland Radio Broadcasters continue to help spread the word that radio is the most effective medium for advertisers,” said Erica Farber, president and CEO of the Radio Advertising Bureau. “The RAB recognizes and honors the joint effort supported by this innovative and forward thinking Chicago Radio Drives Real Results program.”
Federal Communications Commission (FCC) Chairman Ajit Pai will keynote the Radio Luncheon at the 2017 Radio Show on Wednesday, September 6. The Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 5-8 at the JW Marriott in Austin, Texas.
Designated FCC chairman by President Donald Trump in January 2017, Pai subscribes to a regulatory philosophy centered on innovation, investment, creating better products and services, lowering prices, job creation, and economic growth. He had previously served as commissioner at the FCC, appointed by President Barack Obama and confirmed unanimously by the United States Senate in May 2012.
During his time at the FCC as both a commissioner and chairman, Pai has been a champion on radio issues, including revitalizing the AM band, cracking down on pirate operations, supporting radio’s role during emergencies, and clearing outdated and onerous regulations.
“Throughout his tenure at the FCC, Ajit Pai has recognized time and again the indispensable role that local radio plays in communities across America,” said NAB President and CEO Gordon Smith. “We look forward to hearing first-hand his plans for strengthening free and local broadcasting.”
2016 RADIO SHOW TO LIVE STREAM SELECT SESSIONS
The following sessions at the 2016 Radio Show will be streamed live and archived at www.radioshowweb.com for viewing anytime, anywhere. The Radio Show is produced by the Radio Advertising Bureau (RAB) and National Association of Broadcasters (NAB). All sessions are in Central Time (CT).
Wednesday, September 21, 9:00 a.m. – 11:15 a.m.: Sales Consultant Series: Grow Your Business With Big Thoughts and Quick Wins
Wednesday, September 21, 11:45 a.m. – 1:15 p.m.: Radio Show Luncheon(sponsored by NextRadio): NAB President and CEO Gordon Smith will appear in conversation with DTS, Inc. Chairman and CEO Jon Kirchner, followed by the presentation of the National Radio Award to Don Benson, former president and chief executive officer of Lincoln Financial Media Company.
Wednesday, September 21, 1:45 p.m. – 2:30 p.m.: Panel: Why Great Creative Matters - Driving Results and Engagement Up
Wednesday, September 30, 2:45 p.m. – 3:34 p.m.: Panel: Beyond the Spot
Wednesday, September 30, 4:15 p.m. – 5:15 p.m.: Wednesday Headliner: Cutting Edge Trends in Marketing (sponsored by vCreative): Renowned financial expert Dave Ramsey will provide an inside look into the marketing prowess that has driven his business ventures and will appear in conversation with John Rich of the country duo Big & Rich regarding the development of Rich Marks branding firm.
Thursday, September 22, 7:30 a.m. – 9:00 a.m.: Advertiser Breakfast(sponsored by Katz Radio Group), with LifeLock, Hubbard Radio, Bobby Bones and Kevin Griffin
Thursday, September 22, 9:30 a.m. – 10:30 a.m.: Panel: Selling Beyond CPP – Learn What Advertisers and Agencies Really Need From Their Media Partners
Thursday, September 22, 11:15 a.m. – 12:15 p.m.: Panel: Perception vs Reality - The True Power of Radio
Thursday, September 22, 2:15 p.m. – 3:15 p.m.: Panel: Radio Data Attribution - Keeping Pace with the Evolving Advertiser
Thursday, September 22, 3:30 p.m. – 4:30 p.m.: Panel: Radio – the Local Media Company of the Future
Friday, September 23, 9:00 a.m. – 11:00 p.m.: Music & Mimosas - FridayMorning Sign-Off (select portions)
RadioShowWeb.com All streamed sessions will take place at the 2016 Radio Show Omni Nashville Hotel Nashville, TN