NCAA March Madness: Radio Fans More Engaged Than TV
New studies reveal NCAA March Madness radio listeners are significantly more engaged than TV viewers, creating greater advertising impact. Radio audiences are younger, more likely...
Tag : radio advertising
AM/FM Radio Campaign Boosts Brand Awareness and Sales
Extensive Spring 2024 AM/FM radio campaign across 20+ markets shows 10% boost in brand awareness and 12% increase in purchases. Study proves radio's power for...
Chad Broude Named 2025 Chief Judge for Radio Mercury Awards
Chad Broude, co-founder of Highdive Advertising, has been named chief judge for the 2025 Radio Mercury Awards. The agency previously won Best of Show honors...
Sports Radio Drives Fandom and Ad Impact: Audacy Study
Audacy study reveals sports radio drives 40% higher brand loyalty than other channels, with 60% of listeners considering advertised brands for purchase....
Radio Personality Cherry Martinez Offers Free Commercials to
Radio DJ Cherry Martinez offers free commercials to minority-owned businesses affected by coronavirus on her FMHipHop show and streaming platforms....
Veritone Reports Strong Quarterly Growth
Veritone reports strong quarterly growth as Audacy expands use of Veritone Attribute for enhanced radio advertising analytics and campaign optimization....
2022 Radio Mercury Awards Finalists Announced
Ninety-eight radio campaigns made it to the 2022 Radio Mercury Awards finals. Winners will be announced June 9 at SONY Hall in New York City....
CUMULUS MEDIA ANNOUNCES AUDIO ACTIVE GROUP
Cumulus Media launches Audio Active Group, a comprehensive audio marketing advisory led by Pierre Bouvard to help brands optimize audio campaigns and creative strategy....
Manage Network Ad Sales & Inventory
Key Networks partners exclusively with Clear Media Network to manage all advertising sales and inventory operations for the Dallas-based 24/7 music radio network launched in...
iHeartMedia SmartAudio Covid Recovery Program
iHeartMedia launches SmartAudio COVID Recovery Program to help brands reconnect with customers using data-driven radio and digital advertising solutions....
Skyview Networks Targets Messaging in Re-Opened States
Skyview Networks launches targeted messaging technology for reopening states during COVID-19 pandemic. The platform enables advertisers to customize radio campaigns at regional and individual market...
Pharmaceutical and DTC Brands Shift Focus to AM/FM Radio
Pharmaceutical giants AbbVie and Pfizer are leading a major shift to AM/FM radio advertising in 2020. Rising digital ad costs are pushing DTC brands away...
Study Reveals Radio’s Impact on First-Time Customers Online
LeadsRx and iHeartMedia study reveals radio drives 17% lift in automotive website traffic, with majority coming from first-time visitors within 10 minutes of hearing ads....
Varo Money Launches National Media Campaign with iHeartMedia
Varo Money launches multimillion-dollar marketing partnership with iHeartMedia for three-year national campaign across radio, digital and podcast platforms....
Rideshare Giants Uber and Lyft Target AM/FM Radio Listeners
New study reveals heavy AM/FM radio listeners are 3X more likely to use Uber and Lyft than TV viewers, making radio the ideal marketing medium...
Nielsen and West Virginia Radio Corporation Announce a
Nielsen and West Virginia Radio Corporation renew partnership for audio measurement in Charleston market. The broadcaster returned to Nielsen after citing data credibility and stability...
Geico Dropping Major Dollars on Radio Ads
GEICO led radio advertising with 47,571 commercials nationwide last week, topping all advertisers. Home Depot and Lowe's followed in second and third place....
SCBA Spotlight Series: Southern California Showcase
The Southern California Broadcasters Association launches SCBA Spotlight Series featuring successful radio clients. First interview showcases attorney Shawn Matian and his Matian Law Firm's success...
Radio Broadcasters Unite in Chicago Once Again with Wintrust
Over 40 Chicago radio stations unite to air interview with Wintrust CEO Ed Wehmer about radio's advertising effectiveness. The coordinated broadcast highlights radio's power as...
Chicago Radio Drives Real Results For Wintrust
40+ Chicago radio stations aired a simultaneous interview with Wintrust CEO Ed Wehmer highlighting radio's effectiveness for advertisers. The coordinated effort demonstrates radio's power to...
Westwood One, NextRadio: On-Air Radio Audience Reporting
Westwood One partners with NextRadio to launch the first interactive audience measurement tool for FM radio, enabling advertisers to track campaign ROI and listener engagement...
Westwood One Enhances ROI for Local Stations with New Tools
Westwood One launches new cognitive audio platform with Veritone to help local radio stations optimize ROI through automated content capture and real-time advertising solutions....
Radio & Pureplays: Keeping Our Ad Dollars
Industry webinar reveals how radio stations can compete with streaming pureplays like Pandora for advertising dollars and reclaim lost revenue streams....
NY Market Radio Association Q3 Report
NYMRAD releases comprehensive Third Quarter report analyzing New York radio market impact on consumers and local advertising landscape with insights on holiday shopping trends....
New York Market Radio Association Announces New Report
New York Market Radio Association launches NYMRAD Quarterly State of the Market Report for Q2 2015, analyzing NYC's booming economy and radio's strong reach for...
