Audio: A Strong Brand Builder and Sales Driver
Seven studies over eight years prove audio listeners are more valuable than TV viewers for financial brands, showing higher investment activity and brand engagement....
Audacy Launches Modern Blueprint for Audio Advertising
Audacy releases State of Audio: Level Up, a comprehensive guide showing audio advertising drives 2x more attention than TV and social media with better ROI....
Advertiser Interest in Podcasting Hits 9-Year High
Advertiser interest in podcast advertising reaches a nine-year high in 2023, with 58% of brands planning to advertise in podcasts within six months....
Study Reveals Key Features for Effective Audio Advertising
New study by Audacy and Veritonic reveals four key features that maximize audio ad effectiveness: sonic branding, music, voice, and message frequency....
Cumulus Media & Signal Hill Spring 2022 Report
Cumulus Media's Spring 2022 report reveals YouTube surpassed Spotify as the top podcast platform with 24.2% market share. Video podcasts show higher ad engagement than...
Podcast Listeners 75% Satisfied with Ad Purchases
New study reveals 75% of podcast listeners are satisfied with purchases made from podcast ads, with over 80% believing ads don't hurt podcast quality....
Scott Porretti Named President of Katz Digital Audio
Scott Porretti has been promoted to President of Katz Digital Audio at Katz Media Group, the nation's largest media sales organization. He will oversee digital...
iHeartMedia to Acquire Voxnest
iHeartMedia announces acquisition of Voxnest, the leading podcast marketplace and analytics provider. The deal creates a consolidated platform for podcast advertising and monetization....
Podcast Wars Shift as Spotify, YouTube Gain on Apple
Spotify closes gap on Apple Podcasts as top platform while YouTube gains ground, according to Westwood One's Fall 2020 study. Four out of five podcast...
Cumulus Media’s Custom Podcast Ad System
Cumulus Media's Westwood One partners with Placements.io to create a custom podcast advertising management system. The new technology streamlines ad sales operations and inventory management...
Westwood One Releases Fifth Annual Podcast Advertising Study
Westwood One releases fifth annual podcast advertising study showing brand consideration up 2.5X and spending intention up 4X since 2015....
Westwood One Expands Magellan AI Podcast Subscription
Westwood One expands its subscription to Magellan AI's podcast advertising competitive insights service. The platform tracks ad data across 22,000 podcasts....
Podcast Ad Revenues Expected to Double by 2020, IAB Reports
Interactive Advertising Bureau predicts podcast ad revenues will double from $314 million in 2017 to $659 million by 2020, driven by growing popularity....
AURN Enters New Decade With Exclusive Deal
American Urban Radio Networks partners with Pod Digital Media to become exclusive sales rep for multicultural podcast content, targeting the projected $1 billion podcast market....
Westwood One Fall 2019 Podcast Listener Insights
Westwood One's Fall 2019 report reveals women are closing the podcast listening gap with 23% more time spent. The study shows podcast ad preferences favor...
Digital Audio Advertising Surges as Strategies Shift
Digital audio listening is projected to reach 200 million users by 2019, with ad spending expected to grow 41% as advertisers shift from traditional radio...
AdLarge, Midroll, NPR & Others at IAB Podcast Upfront
IAB announces first-ever Podcast Upfront Showcase featuring AdLarge, Midroll, NPR, and other digital audio leaders presenting to advertisers on September 10....