Audio: A Strong Brand Builder and Sales Driver
Seven studies over eight years prove audio listeners are more valuable than TV viewers for financial brands, showing higher investment activity and brand engagement....
Tag : Podcast Advertising
Upwave Study: Podcasts & Radio Boost Brand Metrics
New Upwave study reveals podcast and AM/FM radio streaming campaigns significantly boost brand metrics. Women showed doubled purchase intent after exposure to audio ads....
Advertiser Interest in Podcasting Hits 9-Year High
Advertiser interest in podcast advertising reaches a nine-year high in 2023, with 58% of brands planning to advertise in podcasts within six months....
Cumulus Media & Signal Hill Spring 2022 Report
Cumulus Media's Spring 2022 report reveals YouTube surpassed Spotify as the top podcast platform with 24.2% market share. Video podcasts show higher ad engagement than...
Podcast Wars Shift as Spotify, YouTube Gain on Apple
Spotify closes gap on Apple Podcasts as top platform while YouTube gains ground, according to Westwood One's Fall 2020 study. Four out of five podcast...
Cumulus Media’s Custom Podcast Ad System
Cumulus Media's Westwood One partners with Placements.io to create a custom podcast advertising management system. The new technology streamlines ad sales operations and inventory management...
Westwood One Releases Fifth Annual Podcast Advertising Study
Westwood One releases fifth annual podcast advertising study showing brand consideration up 2.5X and spending intention up 4X since 2015....
Westwood One Expands Magellan AI Podcast Subscription
Westwood One expands its subscription to Magellan AI's podcast advertising competitive insights service. The platform tracks ad data across 22,000 podcasts....
Podcast Ad Revenues Expected to Double by 2020, IAB Reports
Interactive Advertising Bureau predicts podcast ad revenues will double from $314 million in 2017 to $659 million by 2020, driven by growing popularity....
AURN Enters New Decade With Exclusive Deal
American Urban Radio Networks partners with Pod Digital Media to become exclusive sales rep for multicultural podcast content, targeting the projected $1 billion podcast market....
Westwood One Fall 2019 Podcast Listener Insights
Westwood One's Fall 2019 report reveals women are closing the podcast listening gap with 23% more time spent. The study shows podcast ad preferences favor...
