Advertiser Interest in Podcasting Hits 9-Year High
Advertiser interest in podcast advertising reaches a nine-year high in 2023, with 58% of brands planning to advertise in podcasts within six months....
Nielsen Partners with clypd on TV Advertising
Nielsen partners with clypd to enhance TV advertising solutions by combining audience-based buying data with advanced targeting platforms for linear TV....
Podcast Growth Outpaces Profitability Challenges
The podcast industry is rapidly expanding but struggles with profitability due to poor measurement tools and lack of major advertiser investment....
Pandora Integrates with STRATA and Mediaocean Platforms
Pandora integrates with STRATA and Mediaocean platforms, allowing radio buyers to compare internet radio data with broadcast stations for smarter advertising decisions....
Buyers Prefer Site-Specific Buys Over Ad Networks
New survey reveals 52% of media buyers prefer site-specific advertising over ad networks, with increased focus on content and video sites in 2010....