Nielsen Partners with clypd on TV Advertising
Nielsen partners with clypd to enhance TV advertising solutions by combining audience-based buying data with advanced targeting platforms for linear TV....
Skyview Networks 2022 Advertiser Upfront
Skyview Networks hosted its Upfront 2022 presentation for over 300 ad community members, unveiling new syndicated shows and tech partnerships....
iHeartMedia to Acquire Triton Digital for $230 Million
iHeartMedia announces $230 million acquisition of Triton Digital, establishing itself as the only company offering complete advertising tech solutions for all audio media formats....
Skyview Networks Targets Messaging in Re-Opened States
Skyview Networks launches targeted messaging technology for reopening states during COVID-19 pandemic. The platform enables advertisers to customize radio campaigns at regional and individual market...
Marketron Launches Programmatic Marketplace for Radio Stations
Marketron launches the first working programmatic exchange for radio, rolling out Mediascape Marketplace to 2,900 stations for real-time inventory purchases....
NAB Show 2015: Ad Tech & Media Measurement Innovations
NAB Show 2015 in Las Vegas showcases cutting-edge advertising technology and media measurement innovations for entertainment industry professionals....
Pandora Integrates with STRATA and Mediaocean Platforms
Pandora integrates with STRATA and Mediaocean platforms, allowing radio buyers to compare internet radio data with broadcast stations for smarter advertising decisions....