2007thru2010Music Business NewsBuyers Prefer Site-Specific Buys Over Ad NetworksDigital and Radio FactsMay 6, 2010April 9, 2026 by Digital and Radio FactsApril 9, 2026April 9, 202601 New survey reveals 52% of media buyers prefer site-specific advertising over ad networks, with increased focus on content and video sites in 2010.... Read more