Advertiser Interest in Podcasting Hits 9-Year High
Advertiser interest in podcast advertising reaches a nine-year high in 2023, with 58% of brands planning to advertise in podcasts within six months....
Tag : advertising trends
Podcast Ad Revenues Expected to Double by 2020, IAB Reports
Interactive Advertising Bureau predicts podcast ad revenues will double from $314 million in 2017 to $659 million by 2020, driven by growing popularity....
Pharmaceutical and DTC Brands Shift Focus to AM/FM Radio
Pharmaceutical giants AbbVie and Pfizer are leading a major shift to AM/FM radio advertising in 2020. Rising digital ad costs are pushing DTC brands away...
Nelson: VOD Viewers Accept Ads for Free Content
New research shows 59% of video-on-demand viewers don't mind watching ads for free content, with North Americans most willing at 68% to trade attention for...
NY Market Radio Association Q3 Report
NYMRAD releases comprehensive Third Quarter report analyzing New York radio market impact on consumers and local advertising landscape with insights on holiday shopping trends....
Buyers Prefer Site-Specific Buys Over Ad Networks
New survey reveals 52% of media buyers prefer site-specific advertising over ad networks, with increased focus on content and video sites in 2010....
