Pharmaceutical and DTC Brands Shift Focus to AM/FM Radio
Pharmaceutical giants AbbVie and Pfizer are leading a major shift to AM/FM radio advertising in 2020. Rising digital ad costs are pushing DTC brands away...
UMG Partners with Moontoast on D2C Expansion
Universal Music Group partners with Moontoast to expand direct-to-consumer offerings through social commerce and analytics platforms across digital channels....
Live Nation Launches Promo Venture With Universal Music
Live Nation Entertainment and Universal Music Group announce strategic partnership creating joint venture management company. Front Line Management will develop direct-to-consumer bundling initiatives combining concert...