CUMULUS MEDIA ANNOUNCES AUDIO ACTIVE GROUP
Cumulus Media launches Audio Active Group, a comprehensive audio marketing advisory led by Pierre Bouvard to help brands optimize audio campaigns and creative strategy....
Tag : media planning
Pharmaceutical and DTC Brands Shift Focus to AM/FM Radio
Pharmaceutical giants AbbVie and Pfizer are leading a major shift to AM/FM radio advertising in 2020. Rising digital ad costs are pushing DTC brands away...
CBS and Nielsen Trial: TV and Radio Audience Data
Nielsen and CBS announced a groundbreaking trial to measure cross-media campaigns by combining local TV and radio audience data for the first time....
