Growth in AM/FM Audiences: Drive Times, Weekends, & Youth Up
Nielsen's January 2025 data shows significant AM/FM radio audience growth across all demographics, with drive times and weekends seeing the biggest increases....
AM/FM Radio Campaign Boosts Brand Awareness and Sales
Extensive Spring 2024 AM/FM radio campaign across 20+ markets shows 10% boost in brand awareness and 12% increase in purchases. Study proves radio's power for...
The Business Case for Radio Ads: Be Known
Explore the business case for AM/FM radio advertising and how strategic radio campaigns help brands build awareness before customers need their services....
Streaming Now 12% of US Radio Listening
New Edison Research data shows streaming now accounts for 12% of all AM/FM radio listening in the U.S., the highest proportion ever recorded....
Streaming Now 12% of US AM/FM Radio Listening
Edison Research reveals streaming now accounts for 12% of AM/FM radio listening in the U.S., the highest proportion ever recorded. The study shows traditional over-the-air...
Nielsen Data Shows AM/FM Radio Listening Rises
Nielsen's October Portable People Meter data reveals AM/FM radio listening has surged 35% since April among 25-54 demographics, with strong recovery in drive times....
Nielsen Study: AM/FM Radio Drives Economic Recovery
New Nielsen study reveals AM/FM radio drives American economic recovery with 56% increase in commuters and radio listeners showing stronger purchase intentions than TV viewers....
Nielsen: Latest AM/FM Radio Audience Data Reveals Drive
Nielsen's September PPM data shows surprising increases in AM/FM radio audiences with continued drive time recovery for the fifth consecutive month....
Pharmaceutical and DTC Brands Shift Focus to AM/FM Radio
Pharmaceutical giants AbbVie and Pfizer are leading a major shift to AM/FM radio advertising in 2020. Rising digital ad costs are pushing DTC brands away...
Rideshare Giants Uber and Lyft Target AM/FM Radio Listeners
New study reveals heavy AM/FM radio listeners are 3X more likely to use Uber and Lyft than TV viewers, making radio the ideal marketing medium...
AM/FM Radio Remains Most Popular Audio Platform in America
AM/FM radio remains America's top audio platform with 93% of adults listening weekly, surpassing TV and smartphones according to Nielsen's report....
Internet Radio Beats Out Local Stations
Internet radio listenership surged 20.8% year-over-year, with 67% more people choosing streaming over traditional AM/FM radio due to better signal clarity and more programming variety....
SoundExchange Praises Congressman Watt’s Performance Rights Bill
Congressman Mel Watt plans to introduce legislation requiring AM/FM radio to pay recording artists and labels for airplay. SoundExchange CEO praises the move to address...