Study Reveals Key Features for Effective Audio Advertising
New study by Audacy and Veritonic reveals four key features that maximize audio ad effectiveness: sonic branding, music, voice, and message frequency....
Tag : advertising research
Audio Ads Boost Returns by 23%
New study reveals shifting just 1.2% of media budget to audio advertising can boost return on ad spend by 23%. Research shows audio enhances TV,...
Rideshare Giants Uber and Lyft Target AM/FM Radio Listeners
New study reveals heavy AM/FM radio listeners are 3X more likely to use Uber and Lyft than TV viewers, making radio the ideal marketing medium...