AM/FM Radio Campaign Boosts Brand Awareness and Sales
Extensive Spring 2024 AM/FM radio campaign across 20+ markets shows 10% boost in brand awareness and 12% increase in purchases. Study proves radio's power for...
SocialBounce Marks 10 Years of Success
Point-To-Point Marketing celebrates 10 years of SocialBounce, reaching 2 billion impressions for radio, podcast, and event campaigns. They're awarding one free $20,000 campaign....
The Business Case for Radio Ads: Be Known
Explore the business case for AM/FM radio advertising and how strategic radio campaigns help brands build awareness before customers need their services....
Study Reveals Key Features for Effective Audio Advertising
New study by Audacy and Veritonic reveals four key features that maximize audio ad effectiveness: sonic branding, music, voice, and message frequency....
Audio Ads Boost Returns by 23%
New study reveals shifting just 1.2% of media budget to audio advertising can boost return on ad spend by 23%. Research shows audio enhances TV,...
6 SEO Tips To Get More Listeners For Your Radio Website
Learn 6 proven SEO strategies to boost your radio website's visibility and attract more listeners through search engines and online marketing....
Radio Facts Podcast pt 2: Marketing and Branding YOU
Radio Facts Podcast explores marketing strategies and branding for radio personalities, featuring discussions on Wendy Williams and Charlamagne's success paths....
Looking for a Job in Radio Promotions?
SummitMedia Greenville seeks a Promotions Coordinator to assist with radio station branding, events, and marketing campaigns in South Carolina....
Jay Tek’s Brilliant Marketing Video
Jay Tek, APD at Atlanta's Streetz 94.5, showcases his radio industry expertise in a brilliant marketing video. The Buffalo native demonstrates his passion for urban...
Steve Stoute on Radio and Advertising Roundtable
Steve Stoute joins an executive roundtable at Advertising Week NYC to discuss radio's undervalued influence in marketing campaigns alongside Sir Richard Branson and Mary J....
Clear Channel wins national Starbucks ad contract
Clear Channel Radio secured a national advertising contract with Starbucks to promote their Coffee Journey campaign featuring bold coffee flavors and special pricing across select...