Radio Facts: Clear Channel Radio has land ed an advertising contract with Starbucks Coffee Co. to promote the coffee chain’s new Coffee Journey marketing campaign.
Starbucks is advertising its new line of “bold” coffee flavors along with special pricing. Clear Channel Radio is airing the campaign on select radio stations throughout the country. Financial terms of the advertising contract were not disclosed.
The spots feature Starbucks Global Coffee Educator Jason Simpson in a series of special on-air interviews. In the commercials, he will tout a different flavor. Customers who buy each featured brewed coffee will get a free pound of whole bean coffee at the end of the eight-week campaign. Katz Marketing Solutions developed the campaign along with Clear Channel’s Creative Services Group.
Also, as part of the advertising campaign, Clear Channel radio personalities in Boston, Chicago, Los Angeles, New York, San Francisco and Seattle will record video tutorials with Starbucks’ Baristas. The video segments will air on Clear Channel Radio station Web sites.
Clear Channel Radio is a division of Clear Channel Communications Inc. (OTCBB: CCMO), a global media and entertainment company.
Starbucks (NASDAQ: SBUX) is a Seattle-based international coffee store chain.