CBS Radio stations, TV to mix and match on-air talent
KYW-AM (1060), WIP-AM (610), WPHT-AM (1210), WYSP-FM (94.1) and WOGL-FM (98.1) feature on-air
personalities like Danny Bonaduce, Angelo Cataldi, Howard Eskin and Michael Smerconish, among others. Increasingly, prominent
radio personalities could appear on
CBS 3, the local television affiliate “” just as
CBS 3
personalities could be heard more on the
radio.
CBS Television Stations, a division of
CBS Corp., also owns the CW Philly 57.
To meld the two media in the minds of listeners and viewers,
CBS is adopting the brand
CBS Local Media, said Marc M. Rayfield, senior vice president and market manager overseeing the five
Philadelphia radio stations. Rayfield is working to create more cross-over opportunities, with his television counterpart Jon Hitchcock, who was hired a year ago to oversee
CBS 3 and CW Philly 57.
“Nobody in
Philadelphia has this kind of
platform that takes the combined energy of
radio and TV,” said Rayfield, who oversees 360
employees at the five stations.
