Audio: A Strong Brand Builder and Sales Driver
Seven studies over eight years prove audio listeners are more valuable than TV viewers for financial brands, showing higher investment activity and brand engagement....
Tag : Audio Advertising
Flightpath Partners Glassbox Media
Flightpath partners with Glassbox Media to optimize podcast revenue through advanced campaign management tools. Glassbox hosts popular shows with 15 million monthly downloads....
AM/FM Radio Ratings Outperform TV
AM/FM radio continues to outperform TV among 18-49 demographic with +5% greater average audience. Cord cutting drives TV's -28% reach drop while radio maintains 69%...
Upwave Study: Podcasts & Radio Boost Brand Metrics
New Upwave study reveals podcast and AM/FM radio streaming campaigns significantly boost brand metrics. Women showed doubled purchase intent after exposure to audio ads....
Advertiser Interest in Podcasting Hits 9-Year High
Advertiser interest in podcast advertising reaches a nine-year high in 2023, with 58% of brands planning to advertise in podcasts within six months....
iHeartPodcast Network Announces First-Ever Influencer Summit
iHeartPodcast Network hosts first-ever Influencer Summit featuring Charlamagne tha God, Malcolm Gladwell, and Holly Frey to teach marketers podcast advertising strategies....
Audio Ads Boost Returns by 23%
New study reveals shifting just 1.2% of media budget to audio advertising can boost return on ad spend by 23%. Research shows audio enhances TV,...
Westwood One Releases Fifth Annual Podcast Advertising Study
Westwood One releases fifth annual podcast advertising study showing brand consideration up 2.5X and spending intention up 4X since 2015....
iHeartMedia SmartAudio Covid Recovery Program
iHeartMedia launches SmartAudio COVID Recovery Program to help brands reconnect with customers using data-driven radio and digital advertising solutions....
Podcast Ad Revenues Expected to Double by 2020, IAB Reports
Interactive Advertising Bureau predicts podcast ad revenues will double from $314 million in 2017 to $659 million by 2020, driven by growing popularity....
Radio That Reaches 105 Million Shopper A Week
InStore Audio Network reaches 105 million shoppers weekly across drug, grocery and mass merchandiser stores, with 39 million daily visits according to Edison Research....
TargetSpot Launches Audio Ads on CBS Radio and AOL Radio
TargetSpot launches targeted audio advertising on CBS Radio, AOL Radio and Yahoo! Music mobile apps through Radio.com platform integration....
