Audio: A Strong Brand Builder and Sales Driver
Seven studies over eight years prove audio listeners are more valuable than TV viewers for financial brands, showing higher investment activity and brand engagement....
Flightpath Partners Glassbox Media
Flightpath partners with Glassbox Media to optimize podcast revenue through advanced campaign management tools. Glassbox hosts popular shows with 15 million monthly downloads....
Audacy Launches Modern Blueprint for Audio Advertising
Audacy releases State of Audio: Level Up, a comprehensive guide showing audio advertising drives 2x more attention than TV and social media with better ROI....
Advertiser Interest in Podcasting Hits 9-Year High
Advertiser interest in podcast advertising reaches a nine-year high in 2023, with 58% of brands planning to advertise in podcasts within six months....
iHeartPodcast Network Announces First-Ever Influencer Summit
iHeartPodcast Network hosts first-ever Influencer Summit featuring Charlamagne tha God, Malcolm Gladwell, and Holly Frey to teach marketers podcast advertising strategies....
Study Reveals Key Features for Effective Audio Advertising
New study by Audacy and Veritonic reveals four key features that maximize audio ad effectiveness: sonic branding, music, voice, and message frequency....
Audio Ads Boost Returns by 23%
New study reveals shifting just 1.2% of media budget to audio advertising can boost return on ad spend by 23%. Research shows audio enhances TV,...
Westwood One Releases Fifth Annual Podcast Advertising Study
Westwood One releases fifth annual podcast advertising study showing brand consideration up 2.5X and spending intention up 4X since 2015....
iHeartMedia SmartAudio Covid Recovery Program
iHeartMedia launches SmartAudio COVID Recovery Program to help brands reconnect with customers using data-driven radio and digital advertising solutions....
Podcast Ad Revenues Expected to Double by 2020, IAB Reports
Interactive Advertising Bureau predicts podcast ad revenues will double from $314 million in 2017 to $659 million by 2020, driven by growing popularity....
YAMANAIR CREATIVE LAUNCHES EMERGENCY RADIO RELIEF
Yamanair Creative launches Emergency Creative Relief Package for radio stations, offering custom audio and digital production services to operators affected by industry challenges....
Radio That Reaches 105 Million Shopper A Week
InStore Audio Network reaches 105 million shoppers weekly across drug, grocery and mass merchandiser stores, with 39 million daily visits according to Edison Research....
TargetSpot Launches Audio Ads on CBS Radio and AOL Radio
TargetSpot launches targeted audio advertising on CBS Radio, AOL Radio and Yahoo! Music mobile apps through Radio.com platform integration....