Audio: A Strong Brand Builder and Sales Driver
Seven studies over eight years prove audio listeners are more valuable than TV viewers for financial brands, showing higher investment activity and brand engagement....
Tag : Market research
Hindenburg Research Shuts Down: Financial Impact
Hindenburg Research, the controversial short-selling firm known for exposing corporate fraud, has announced its closure after years of high-profile investigations....
Radio Facts: Streaming Sites’ Growing Dominance
New study of 50,000 Americans reveals 60% spend more time streaming than on pay-TV, with Gen Z leading the shift to streaming-only consumption....
Technology’s Impact on Black Consumers
Nielsen's 2019 report reveals African Americans' $47.8 million buying power and tech-savvy shopping habits. Black consumers outspend the total market on personal care while demanding...
Nielsen Music 360 China: Consumer Trends Report
Nielsen releases its first Music 360 China report revealing 72% of Chinese consumers listen to music 16 hours weekly, with 66% using streaming services....
Nielsen Report Highlights Growth of Affluent Black Consumers
Nielsen's new report reveals African-American consumers are increasingly affluent and educated, with households earning $75K+ driving growth across multiple industries and outpacing other demographics in...
Nielsen: Radio’s Reach with Black & Hispanic Consumers
Nielsen data shows Black and Hispanic radio audiences have grown 5% and 11% respectively since 2011, now representing 29.3% of all listeners. Combined, these groups...
Nielsen Study Shows Promise for Music Industry
Nielsen's SXSW study reveals 40% of music fans drive 75% of industry spending, with potential for $2.6 billion more in untapped revenue opportunities....
Move over Nashville: New Yorkers Buy Most Country Albums
New York City leads the nation in country album sales, outselling even Nashville according to Nielsen data. The Big Apple's top ranking is driven by...
PPM Markets: Aug 2010 (12 Major Cities)
August 2010 PPM radio ratings for major markets including Baltimore, Tampa, St. Louis, Seattle, San Diego, Pittsburgh, Phoenix, Minneapolis, Miami, Detroit, Denver and Boston....