Technology’s Impact on Black Consumers
Nielsen's 2019 report reveals African Americans' $47.8 million buying power and tech-savvy shopping habits. Black consumers outspend the total market on personal care while demanding...
Nielsen Report Highlights Growth of Affluent Black Consumers
Nielsen's new report reveals African-American consumers are increasingly affluent and educated, with households earning $75K+ driving growth across multiple industries and outpacing other demographics in...
Vdopia Releases Multicultural Mobile Marketing Report
Vdopia releases comprehensive report showing 303% growth in mobile video ad spend targeting African Americans and 195% growth for Hispanic audiences. Key insights reveal mobile-first...