AM/FM Radio Remains Most Popular Audio Platform in America
AM/FM radio remains America's top audio platform with 93% of adults listening weekly, surpassing TV and smartphones according to Nielsen's report....
AFRICAN-AMERICAN WOMEN: OUR SCIENCE, HER MAGIC CONSUMER
Nielsen report reveals African-American women drive $1.5 trillion in Black spending power by 2021, showcasing their unique influence at the intersection of culture and commerce....
Hip Hop is Now America’s Favorite Music Choice
Hip-hop and R&B have overtaken rock as America's most consumed music genres for the first time, claiming 25.1% of total consumption according to Nielsen....
Nielsen Report Highlights Growth of Affluent Black Consumers
Nielsen's new report reveals African-American consumers are increasingly affluent and educated, with households earning $75K+ driving growth across multiple industries and outpacing other demographics in...
Male and Female Tech Usage Comparison
Nielsen's Q4 2013 report reveals women spend 1.5 hours more than men using mobile apps daily, with smartphone users dedicating 89% of mobile time to...