Black Buying Power Nears $1.5 Trillion: Nielsen
Nielsen report reveals Black women driving unprecedented economic growth, with buying power approaching $1.5 trillion by 2021 and 67% growth in business ownership....
Tag : consumer trends
Nielsen Music 360 China: Consumer Trends Report
Nielsen releases its first Music 360 China report revealing 72% of Chinese consumers listen to music 16 hours weekly, with 66% using streaming services....
Radio puts U.S. consumers in the holiday spirit
Nielsen survey reveals 49.5% of consumers get into holiday spirit from hearing Christmas music on radio. AC stations dominated with 45% of all holiday airplay....
Male and Female Tech Usage Comparison
Nielsen's Q4 2013 report reveals women spend 1.5 hours more than men using mobile apps daily, with smartphone users dedicating 89% of mobile time to...
Nielsen’s U.S. Entertainment Consumer Report
Nielsen's U.S. Entertainment Consumer report reveals females lead high spenders, with video games and music dominating weekly entertainment consumption across all groups....