Music streaming is taking over the world. What ever happened to the simple alarm clock radio in each hotel room. Those days may soon be over.Music streaming service WiMP delivers unlimited music to hotels and restaurants of the Olav Thon Group across Scandinavia. Thon Hotels is the first hotel chain to deliver a legal full catalogue music experience.Thon Hotels uses WiMP strategically with different music profiles in various locations, for example the Thon Hotel Opera with a dedicated classical music profile. Furthermore WiMP will bring its premium music experience to all Thon Hotel guests, who will receive an access voucher at check-in, allowing them to enjoy music on demand free of choice, along with WiMP’s entire editorial offering for the duration of their stay.”We are happy to be the first hotel chain in Norway to offer music to our guests through WiMP and I am certain that our guests will highly appreciate this offer” says Turid Nyeggen, marketing director at Thon Hotels.”We’re only seeing the tip of the iceberg for streaming music as a professional service. Thon Hotels is among the pioneers and early adopters in recognizing the advantages of tailoring music to enhance customers’ retail experience. We believe more and more business will see the value of our Professional service in the future.” says Andy Chen, CEO of WiMP Music.WiMP’s partner for setup, onsite support and music profiles is Nicator Services AS.