Skyview Networks has entered into a multi-year partnership with MusicMaster, a leading broadcast radio music scheduling service, set to begin on January 1, 2026.
This partnership grants Skyview exclusive access to advertising inventory from MusicMaster’s extensive network of radio affiliates. Skyview’s experienced sales team will leverage this access to expand network reach and revenue potential.
Laurie Knapp, CEO of MusicMaster, emphasized that the partnership will create new barter opportunities, benefiting both stations and advertisers. She noted that Skyview’s proven success in network audio sales and strong, collaborative partnerships made them the ideal choice for this collaboration.
MusicMaster, known for its intuitive design and flexible scheduling features, is widely used by radio stations across various formats. It helps broadcasters curate competitive music and entertainment programming, making it a vital tool for program directors and music professionals.
Steve Jones, President and CEO of Skyview Networks, expressed excitement about the partnership, highlighting that MusicMaster’s innovative approach to audio solutions will enhance Skyview’s portfolio and bring more value and growth opportunities for buyers and clients in the industry.
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