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CBS Interactive Music Group today announced it has partnered with ToneFuse to represent advertising sales of their worldwide inventory. With more than 55 million worldwide in its tightly integrated platform, ToneFuse Music is the 5th leading music service in the world according to comScore (November 2010).
Beginning immediately, CBS Interactive Music Group’s local and national sales force, as well as its sellers representing Last.fm in the United Kingdom and Germany, will be able to target advertiser’s video campaigns across ToneFuse Music’s more than 100 websites it represents ““ most of which cater to the highly sought after 18-34 demographic.
An integral product offered by ToneFuse is the “Flextitial” ad unit which offers clients a full page takeover each time a user visits one of the Company’s extensive network of music properties. The high-impact ads are superior at driving engagement and click through rates and will be the exclusive option offered by the CBS Interactive Music Group to its stable of advertisers.
“Video continues to be one of the most sought after online advertising options and our clients have been looking for ways to increase the reach of their messaging to an even bigger audience locally, nationally and globally,” said David Goodman, President, CBS Interactive Music Group. “By working with ToneFuse, whose products are embraced by the same passionate music fans we cater to on a daily basis, we can immediately provide those opportunities and turnkey solutions.”
Added Val Katayev, CEO, ToneFuse, “The CBS Interactive Music Group’s ability to offer ToneFuse’s engaging video inventory to advertisers on the global landscape has far reaching benefits. Clients from various parts of the world can tap into this rich media platform with ease through the division’s one-stop sales organization that offers a multitude of on-air and online advertising options to choose from.”