Virgin Music Group, the world�s leading partner to independent artists, labels and entrepreneurs, announced today the appointment of�Adrian Pope�to the position of Executive Vice President, Digital Business and Global Partner Relations at the company.
In this newly created role, Pope will be a key liaison between Virgin Music Group, its global client base, key digital partners and the independent music industry.��Pope most recently served as Chief Digital Officer for��and Managing Director of its label distribution and services business�.
During his lengthy tenure there, in addition to owned repertoire, he worked alongside many of the world�s most respected independent labels including�ATO, Domino, Epitaph, Heavenly, Mute, Ninja Tune, Partisan, Transgressive�and�Warp,�and with such artists as�Arlo Parks, Cigarettes After Sex, Editors, London Symphony Orchestra, Moby,�Nick Cave�and many others.
Universal Music Group acquired in 2024.���Adrian played a significant part in building and into a world class organization serving the independent music sector,� said�JT Myers, Co-CEO of Virgin Music Group. �We know his relationships and expertise will be important in our continued growth and success around the world and are grateful to have him play a key role on Virgin�s global leadership team.��
Prior to serving for more than two decades at , Pope was a pioneer in the development of the digital music business, with roles at Music Week, specialist digital consultancy Understanding & Solutions and as Head of Digital at�Independiente, the groundbreaking independent label behind�Travis,�Paul Weller�and others. Pope will continue to steward the integration of the business into the wider Virgin Music Group operation.�
�I�m thrilled to work alongside in my new role with Virgin as we expand on our mission to build the services that empower independent entrepreneurs all over the world,� said Pope. �Working with�JT, Nat�and the global Virgin Music Group team is a fantastic opportunity to help grow a genuinely special and much needed service.����Adrian is based in Virgin Music Group�s London offices.�
