AM/FM radio continues to outperform TV among 18-49 demographic with +5% greater average audience. Cord cutting drives TV's -28% reach drop while radio maintains 69%...
Radio Facts explains why cable TV is obsolete, citing excessive commercials, biased programming, and superior streaming options that offer better value....
Nielsen now includes Hulu and YouTube TV viewing in official TV ratings, providing comprehensive audience measurement across streaming platforms and traditional linear TV....