Tag: audience measurement

Westwood One, America's largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, to roll out the first, and largest, interactive audience measurement tool of over-the-air FM radio. This alliance enables Westwood One to deliver consumer insights and intelligence that optimize campaigns and prove ROI to national advertisers.Through the NextRadio mobile app, consumers can listen to live local radio on their smartphone and experience synced interactive ads and content.

Newly created role will focus on leading Radio Division; Rick Cummings to lead Programming and PPM Strategy Emmis today announced that Patrick Walsh, EVP/Chief Financial Officer, has added the responsibility of Chief Operating Officer to his role and will now oversee all domestic radio. Rick Cummings, president of the radio division since 2002, will remain with Emmis and focus once again on his passion as President of Programming for Emmis Radio. Walsh, 41, will continue to serve as Chief Financial Officer, a title he has held since September 2006.