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NIELSEN GAINS MRC ACCREDITATION OF FIVE ADDITIONAL AUDIO PPM MARKETS      

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NIELSEN GAINS MRC ACCREDITATION OF FIVE ADDITIONAL AUDIO PPM MARKETS

New York, NY - May 30, 2018 - Nielsen (NYSE: NLSN) announced today that it has been granted accreditation by the Media Rating Council (MRC) for five additional PPM Audio markets including Columbus, Ohio, Greensboro-Winston Salem-High Point, N.C., Indianapolis, Ind., Jacksonville, Fla., and Salt Lake City-Ogden-Provo, Utah. This brings the total to 30 PPM audio markets out of 48 that are accredited by the MRC for Nielsen Audio’s monthly Average Quarter Hour Ratings.

“We congratulate Nielsen for meeting the rigorous requirements necessary to extend MRC accreditation for its PPM monthly Average Quarter Hour estimates to these five additional radio markets,” said MRC Executive Director and CEO George W. Ivie. “This outcome evidences Nielsen’s commitment to continuous improvement, and we look forward to continuing our work with Nielsen as it strives to meet the needs of the industry by ultimately earning MRC accreditation for all audio markets that are part of the PPM service.”

Nielsen remains the trusted currency for the U.S. audio marketplace. Nielsen’s continuous quality improvement program is focused across all markets, accredited and non-accredited. Nielsen will work to build on this momentum by continuing to work with the MRC and clients to achieve and retain accreditation in all PPM markets.

Brad Kelly, Managing Director for Nielsen Audio said, “We are pleased to have achieved MRC accreditation in these additional markets. This demonstrates our continued commitment to quality for the industry’s gold standard audio measurement and it helps enhance our client’s confidence in the currency.”

In today’s fragmented media landscape, marketers and advertisers increasingly value advertising that delivers broad reach. Audio is the top weekly reach medium, with 93% of U.S. adults listening to radio every week.

On a final note, the MRC board also voted to remove accreditation of the San Francisco PPM Audio market. Nielsen stands behind the estimates produced for San Francisco and will continue to work with the MRC and clients to regain accreditation in this market.

 

NYMRAD Reports Commercial Radio Access Still Outshines Spotify

Spotify New York Market Radio Broadcasters Association (NYMRAD) Publishes its 1st Quarter 2018 State of the Market Report New SpotifyYork, NY (April 23, 2018) - New York Market Radio Association (NYMRAD) has released the First Quarter, 2018 State of the New York Market Report. The comprehensive analysis of the NY marketplace is designed to help advertisers understand Radio’s impact on consumers and its prominent role in the local advertising landscape. The extensive report assesses the New York area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage, and more. In addition to the New York market, this quarter’s report places a special focus on the summer season (which includes outdoor activities, museum exhibition openings, sporting events, and vacations). “Interest and attendance in outdoor activities skyrockets during the summer months as people will be traveling by car to outdoor destinations such as amusements, parks and beaches. As time in-car increases during the season, it is the perfect time to use Radio advertising to reach consumers on the go” says NYMRAD’s Executive Director, Debbie Beagan. “Radio's emotional and trusted connection with listeners makes it the most unique and engaging medium to drive brand awareness." The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including Nielsen Audio, New York Times, NJ Business, Labor Statistics for the New York City Region, Media Monitors and many more. FULL REPORT HERE New York Market Radio Association (NYMRAD) is a trade organization dedicated to evangelizing the superior results and consumer engagement that New York’s audio brands deliver. Provoke Insights is a full-service market research firm specializing in advertising, communication, brand equity, product development, product launches, media, and content marketing research. We help build and grow brands using qualitative and quantitative research. "The value of Radio has increased in the last year. In 2016, Radio transactions increased in value by 6; by the end of 2017, transactions valued $3.3 billion.24 While other players such as Pandora and Spotify continue to disrupt the way we listen to audio, Radio still has the furthest reach. Radio reaches 93% of the population each day, while Pandora and Spotify only reach 15% and 5%, respectively. Ninety-five percent of the population have access to Radio, while only 25% have access to Pandora and 31% to Spotify."

HOW AMERICA LISTENS: THE AMERICAN AUDIO LANDSCAPE

HOW AMERICA LISTENS: THE AMERICAN AUDIO LANDSCAPE

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

We are in the midst of an exciting time for audio, with more and more ways to listen to information and entertainment. AM/FM radio, on-demand streaming, podcasts, digital radio services and satellite radio are all part of this burgeoning platform. According to the newly released April 2018 Audio Today Report, this audio universe remains a reliable way for advertisers to engage today’s diverse audiences. And as technology continues to evolve, choices for listening will continue to grow, presenting marketers and advertisers with even more opportunities.

AM/FM radio is America’s top reach medium, giving it mass appeal among diverse audiences—across generations, ethnicities, and demographics. By generation, radio has the largest reach with Generation X (ages 35-54), with 80.5 million listeners tuning during an average month (97% of the Gen X population). This is followed by Millennials (18-34-year-olds), with 71.6 million listeners tuning in monthly (95% of the Millennial population). Meanwhile, radio reaches 41.2 million monthly listeners among Baby Boomers  (ages 55-64), representing 98% of the Baby Boomer population.

 

Monthly reach metrics are widely used in assessing the digital media world, and here radio also leads the way when comparing data for adults 18+. By using Nielsen Scarborough to group together the monthly reach figures for various kinds of websites (including search, social media, video, and several others), we see that radio’s monthly 18+ reach (243 million) is larger than the combined reach of different types of digital destinations.

Network radio, a large and diverse catalog of content distributed on a national basis across hundreds of stations, also reaches a wide variety of listeners. Each week, 94% of all general radio listeners tune to a network-affiliated station—network programming includes everything from 24-hour music channels to sports talk and political analysis.

When considering today’s expanding audio landscape, it’s impossible to ignore podcasts. With a huge number of podcasts covering every imaginable subject and interest, it comes as no surprise that over 30 million Americans watch, listen or download a podcast every month. While this remains a significantly smaller slice of the audio pie than AM/FM radio, listenership is growing, and smartphones are driving the surge in podcast popularity, with a 157% increase in podcast usage on those devices since 2014!

 

Discovery Communications Receives U.S. Department of Justice Clearance to Acquire Scripps Networks Interactive

rfocus.orgDiscovery Communications Receives U.S. Department of Justice Clearance to Acquire Scripps Networks Interactive Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) ("Discovery") announced today that the Department of Justice has closed its investigation into Discovery's proposed acquisition of Scripps Networks Interactive. "We are pleased to have passed this significant regulatory milestone on our path to acquire Scripps Networks Interactive," said David Zaslav, President and Chief Executive Officer, Discovery. "The conclusion of the Department of Justice's investigation is an integral step toward closing our transaction. We look forward to combining these two great companies to the benefit of our enthusiast audiences around the world." Discovery announced in July 2017 that it had reached a definitive agreement to acquire Scripps Networks in a cash-and-stock transaction. The combination of the companies is expected to extend Scripps Networks' content to international audiences, increase opportunities for advertisers and digital distribution partners, and unlock significant cost synergies. The closing of the proposed transaction remains subject to completion of review in Ireland and other customary closing conditions. The transaction is expected to close by the end of the first quarter 2018. Until legal close, the companies will continue to operate as separate and independent entities. About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates Discovery Communications Receives U.S. Department of Justice Clearance to Acquire Scripps Networks Interactive SILVER SPRING, Md., Feb. 27, 2018 /PRNewswire/ -- Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) ("Discovery") announced today that the Department of Justice has closed its investigation into Discovery's proposed acquisition of Scripps Networks Interactive. "We are pleased to have passed this significant regulatory milestone on our path to acquire Scripps Networks Interactive," said David Zaslav, President and Chief Executive Officer, Discovery. "The conclusion of the Department of Justice's investigation is an integral step toward closing our transaction. We look forward to combining these two great companies to the benefit of our enthusiast audiences around the world." Discovery announced in July 2017 that it had reached a definitive agreement to acquire Scripps Networks in a cash-and-stock transaction. The combination of the companies is expected to extend Scripps Networks' content to international audiences, increase opportunities for advertisers and digital distribution partners, and unlock significant cost synergies. The closing of the proposed transaction remains subject to completion of review in Ireland and other customary closing conditions. The transaction is expected to close by the end of the first quarter 2018. Until legal close, the companies will continue to operate as separate and independent entities. About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery's offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com. superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery's offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.

CBS Corporation Promotes “EYE Speak,” a Program To Promote Female Empowerment

rfocus.org CBS Corporation Announces "EYE Speak," A Company-wide Program To Promote Female Empowerment And Help Develop The Next Generation Of Leaders "EYE Speak" Will Kick Off with Event in Los Angeles Hosted by CBS Television Studios, March 14 - Panelists to Include Maria Bello, Sonequa Martin-Green, Sara Ramirez, Gina Rodriguez, Lori McCreary, Aline Brosh McKenna and Jennie Snyder Urman Kickoff Event Will Be in Partnership with the Association of National Advertisers' #SeeHer Campaign - In Support of "EYE Speak's" Mission, CBS Television Studios' "The Good Fight" Will Hold a Special Premiere Event at the Wing in New York on Feb. 26 CBS Corporation today announced the launch of "EYE Speak," a program designed to promote female empowerment and help forge a path of growth and opportunity for women in the Company as well as the entertainment industry as a whole. The program was announced today by Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. "EYE Speak" was conceived and developed by colleagues at CBS Television Studios, CBS Entertainment Diversity and Inclusion, CBS Corporate Communications and CBS Sales. To launch the initiative, CBS Television Studios will host a kickoff event on March 14 in Los Angeles featuring a panel of some of the strongest female voices in front of and behind the camera. They include Maria Bello (NCIS), Sonequa Martin-Green (STAR TREK: DISCOVERY), Sara Ramirez (MADAM SECRETARY), Gina Rodriguez (JANE THE VIRGIN), Lori McCreary (MADAM SECRETARY), Aline Brosh McKenna (CRAZY EX-GIRLFRIEND) and Jennie Snyder Urman (JANE THE VIRGIN). They will unite to share their personal stories and how each of them is helping to move the conversation forward. The launch event for "EYE Speak" will be in concert with the Association of National Advertisers (ANA) and its #SeeHer campaign. #SeeHer was created with the mission to portray girls and women accurately in media. The goal is for women and girls, by 2020, to see themselves reflected as they truly are. The "EYE Speak" kickoff event is part of CBS' ongoing partnership with the ANA to promote the initiative's mission. As part of "EYE Speak," CBS plans to host events throughout the year, including mentorship programs and fireside chats for employees at various CBS campuses, where they will have direct access to CBS executives and high-profile women in all areas of entertainment. The company also will look to build themed events and programs around certain CBS series and creative talent to create more opportunities for learning and growth. To support the mission of "EYE Speak," CBS Television Studios' critically acclaimed series THE GOOD FIGHT for CBS All Access will host a special season two premiere screening at The Wing, a network of women's co-working and community spaces, in New York on Feb. 26. The event will include an intimate discussion with the strong female voices of the series. Participating in the panel will be the series' stars Christine Baranski, Rose Leslie, Audra McDonald, executive producer/showrunner Michelle King, and Brooke Kennedy, who serves as an executive producer and director. "I am extremely proud to be associated with 'EYE Speak' because it addresses my passion to help women at CBS learn, grow and flourish," said Jo Ann Ross. "It's a wonderful opportunity to continue building on the positive impact that the CBS Women's Networking Group and other women's initiatives have already had on so many. I look forward to contributing to 'EYE Speak's' success and to having a front-row seat in observing ANA's #SeeHer's mission come to life." "We are delighted to continue to partner with CBS," added ANA #SeeHer chair Stephen Quinn. "EYE Speak is another initiative showcasing that CBS understands the role media plays influencing how women and girls see themselves, and another bold step to reduce unconscious bias. Together we are working hard to attain our goal of improving representation of girls and women in media 20% by 2020, the 100th anniversary of women getting the right to vote." About EYE Speak The "EYE Speak" Leadership program is a natural outgrowth of CBS Corporation's ongoing commitment to provide insight and opportunities for women – both within the Company and media industry as a whole. Launched in February 2018, "EYE Speak" holds events and conversations designed to build a successful support system by allowing for an open and empowering exchange about growth and change in the workplace. For more information on EYE Speak, follow us on Facebook, Instagram and Twitter at @CBSEYEspeak About CBS Corporation CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand — "the Eye" — one of the most-recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, local TV, film, and interactive and socially responsible media. CBS' businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network Ten Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, and CBS EcoMedia. For more information, go to www.cbscorporation.com. About the #SeeHer Movement Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) Alliance for Family Entertainment (AFE) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient, as part of the United State of Women in Washington DC. The #SeeHer Initiative mission is to accurately portray all women and girls in media by 2020, the 100th anniversary of women winning the right to vote in the U.S. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter. About the Association of National Advertisers (ANA) The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.

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