Arbitron Accelerates Cell-Phone-Only Sampling Plans
Arbitron accelerates cell-phone-only household sampling plans, targeting 15% of diary samples by Spring 2010. The move aims to improve radio ratings accuracy for the 18-34...
Arbitron Boosts Ratings for Cell-Phone-Only Households
Arbitron accelerates plans to boost cell-phone-only household sampling to 15% by Spring 2010, targeting improved audience measurement for 18-34 demographics....