Levitating to the forefront of the culture with hundreds of millions of streams and acclaim from Billboard, NME, and more, genre-busting artist JNR Choi unveils the Emil Nava directed music video for his explosive viral single “TO THE MOON” via Epic Records/Sony Music UK Black Butter Records.
Listen to it HERE.
In the galactic visual, he dominates a sci-fi landscape with undeniable presence. He raps to falling stars as the editing jumps with the beat into moments of dark dancefloor bliss. The lasers and psychedelic filters dissolve in waves of color as he asserts himself as the game’s most otherworldly new force. It serves as the perfect companion to the track.
“TO THE MOON” lit TikTok on fire with 2 million creations. It stands out as one of the platform’s “Top 10 Sounds Globally” and kicked off 2022 at #3 on the TikTok U.S. Chart.
It has now overtaken streaming platforms as well. It toppled the Spotify Viral Hits Chart at #1 and graces coveted playlists such as Today’s Top Hits. Its success led to his signing with Epic Records and Sony Music UK Black Butter Records last month as chronicled by Billboard.
He continues to turn up worldwide. He recently took the stage at Davido’s London show. NME observed how he came to “inject some afro-drill party spirit into the night.”
It sets the stage for much more music to come. Watch JNR Choi take flight in 2022!
Floating freely, JNR Choi dips in and out of vibes with swagger, style, and spirit. He wields his voice like an instrument, riffing on drill, grime, Afrobeats, alternative, reggae, and pop. Born of Gambian descent, he grew up in London. Initially, he made waves in the fashion world, gracing runways for world-renowned houses such as Givenchy, Philipp Plein, AMIRI, and Marcelo Burlon County of Milan, to name a few.
After dropping his first track in 2016, he picked up the pace with the likes of “BELVEDERE” and “REALITY” as well as his 2021 independent project SS21. Along the way, he garnered acclaim from WONDERLAND and more. He reached critical mass with “TO THE MOON” and launches his biggest chapter yet with more music for Epic Records/Sony Music UK Black Butter Records.