NEON to Distribute Justin Simien’s Horror Satire Bad Hair

NEON announced today it will handle theatrical distribution for Justin Simien’s horror satire Bad Hair, one of the buzziest titles out of this year’s Sundance Film Festival which closed a competitive worldwide deal with Hulu following its premiere. 

The film has since been featured in Essence Festival, CurlFest, UrbanWorld, where Simien (Dear White People) received the 2020 Festival Ambassador Award, Chicago Film Festival, New York Comic Con, Beyond Fest and One Music Festival.  Bad Hair is written and directed by Simien, who also produced alongside Sight Unseen’s Julia Lebedev, Angel Lopez, and Eddie Vaisman.  

Leading up to its Hulu launch, the film will be released in drive-in theaters in major markets across the country including New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. The film will then premiere digitally on Hulu on October 23 ^{Also Read Justin Bieber's Coachella Headline Ignites Massive Streaming Surge for Publishers and Songwriters}