NEON to Distribute Justin Simien’s Horror Satire Bad Hair

NEON announced today it will handle theatrical distribution for Justin Simien’s horror satire�Bad Hair,�one of the buzziest titles out of this year’s Sundance Film Festival which closed a competitive worldwide deal with Hulu following its premiere.�

The film has�since been featured in Essence Festival, CurlFest, UrbanWorld, where Simien (Dear White People)�received the 2020 Festival Ambassador Award, Chicago Film Festival, New York Comic Con, Beyond Fest and One Music Festival.��Bad Hair�is written and directed by Simien, who also produced alongside Sight Unseen’s Julia Lebedev, Angel Lopez, and Eddie Vaisman. �

Leading up to its Hulu launch, the film will be released in drive-in theaters in major markets across the country including New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. The film will then�premiere�digitally on�Hulu on October 23^{Also Read: Disney+ and Hulu Expand Global Livestream Access to Major Festivals}

In this horror satire set in 1989,�Bad Hair�follows an ambitious young woman (Elle Lorraine) who gets a weave in order to succeed in the image-obsessed world of music television. However, her flourishing career comes at a great cost when she realizes that her new hair may have a mind of its own.�

The film stars Elle Lorraine,�Vanessa Williams, Lena Waithe, Laverne Cox, Jay Pharoah, Kelly Rowland, Blair Underwood,�James�Van�Der Beek, and Usher Raymond.�� Executive Producers include Leonid Lebedev, Oren Moverman, and Alex G. Scott. The�film�is produced by Sight Unseen in association with Culture Machine.

A�strong multicultural world creator, Simien has previously collaborated with the Sight Unseen team on the Sundance hit�Dear White People,�with Lebedev serving as Executive Producer on the series of the same name, which is now in its fourth season on Netflix.�

Sight Unseen is also behind�Cory Finley’s�Bad Education�starring Hugh Jackman, which�won an Emmy Award for Outstanding Television Movie following its acclaimed debut on HBO.