Nielsen and Westwood One Extend Their Relationship
Nielsen and Westwood One extend multi-year partnership for exclusive BDSradio measurement across Cumulus stations and syndicated programming....
Tag : radio measurement
CBS and Nielsen Trial: TV and Radio Audience Data
Nielsen and CBS announced a groundbreaking trial to measure cross-media campaigns by combining local TV and radio audience data for the first time....
Media Rating Council accredits four Arbitron PPM markets
Media Rating Council grants accreditation to four additional Arbitron Portable People Meter markets including Chicago and San Francisco. 18 PPM markets now display MRC accreditation....
Nielsen to Acquire Arbitron
Nielsen announced it will acquire radio measurement firm Arbitron for $48 per share in cash, a 26% premium. The merger aims to enhance measurement capabilities....