Established over five decades ago in a modest storage room at Ridgeway Commons, KUGS radio station has become a cornerstone of the Bellingham community. Broadcasting on 89.3 FM, this student-run station has maintained its commitment to physical media while adapting to the evolving landscape of radio. With 64 active student volunteers, KUGS continues to offer a unique listening experience that resonates with local audiences.
Jamie Hoover, the station’s general manager for more than 25 years, emphasizes the enthusiasm that each new generation of students brings to the station. “Students come in here with the same energy year after year: a deep interest in music,” Hoover noted. This passion is evident in the diverse playlists curated by the student DJs, who personally select tracks to share with listeners. KUGS is also notable for being one of the first radio stations in the country to stream online, allowing fans to tune in from anywhere, though it remains dedicated to playing only physical media like vinyl and CDs.
The KUGS collection boasts over 2,000 vinyl records and 15,000 CDs, with music director Sylvia London highlighting the station’s commitment to expanding its library. The station’s all-student staff fosters a sense of community, making the listening experience feel personal. As sophomore Western student Genevieve Lilly points out, hearing familiar voices on the air adds a unique touch that larger commercial stations often lack.
KUGS also plays a vital role in promoting local music, dedicating airtime to regional bands and artists. The station features a recording studio where local musicians can produce CDs, further solidifying its connection to the community. Sound engineer Sean Atkins works closely with these artists, ensuring that their music reaches the airwaves. “We really try to get local sound on the air,” Atkins shared, reflecting the station’s mission to support homegrown talent.
As KUGS continues to evolve, it remains a beacon of local culture and creativity. With its mission to foster understanding and cultural pluralism, the station not only entertains but also educates its listeners about the diverse voices within the university and the broader community. In an age where many local stations struggle to survive, KUGS stands out as a testament to the power of community-driven radio.
