Universal Music Group is putting mental health support directly into the business infrastructure that artists, songwriters, and employees rely on, and that matters now because the company is widening access to care through multiple partnerships at once. For publishers, rights holders, and label teams, the message is clear: mental health is no longer being treated as an add-on, but as part of how the company says it supports its creative community.
UMG adds Amber Health for round-the-clock support
On May 13, UMG announced a new partnership with Amber Health to provide 24/7, industry-specific mental health services for its North American artists and songwriters. The company said Amber Health specializes in research-backed mental health care for music industry professionals through clinicians who understand the pressures and challenges of the entertainment industry.
The new partnership gives artists and songwriters access to clinical expertise at any time, including crisis response, care planning, and specialized referrals. UMG also said it will work with Amber Health to provide additional behavioral health support for UMG employees in the U.S. and Canada, with expanded mental health support and resources.
Music Health Alliance remains part of the strategy
UMG said its mental health and wellbeing strategy also continues through its long-term partnership with Music Health Alliance on the Music Industry Mental Health Fund. Since February 2025, the company has supported the Fund, which provides end-to-end mental health navigation services, including care coordination, resource identification, and ongoing support to help ensure continuity of care.
The company said it is also continuing to deepen its collaboration with organizations focused on practical tools and educational initiatives aimed at improving mental health literacy and reducing stigma.
Project Healthy Minds adds a research layer
UMG was named a founding member of Project Healthy Minds’ workforce mental health research initiative. The company said it became the first music company committed to developing a standardized framework to measure workforce mental health and its correlation with organizational performance.
The initiative, which includes academic partners such as Harvard Business School, is intended to establish data-driven benchmarks and inform best practices across industries. UMG also said it continues to work with longstanding partners, including the Mental Health Coalition, to highlight resources and research-backed ways that music can support mental health.
Susan Mazo, Chief Impact Officer at Universal Music Group, said the partnerships with Amber Health and Project Healthy Minds, along with continued investment in the Music Industry Mental Health Fund, are part of an effort to redesign how the industry supports wellbeing. Amber Health co-founders Dr. Chayim Newman and Zack Borer said the partnership with UMG marks a shift in how labels support artists, with quick access to specialized care embedded directly into labels’ infrastructure.
What to watch next is how UMG’s expanded support is carried through its partnerships with Amber Health, Music Health Alliance, Project Healthy Minds, and the Mental Health Coalition, and how those programs are implemented across artists, songwriters, employees, and the broader music community.
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