NBC News, a leading source of global news and information, and TV One, which entertains, informs and inspires Black adult viewers, are partnering to provide coverage of the 2012 presidential election with a unique perspective
to best serve the needs of Black viewers. This special coverage will include the final night of both the Republication National Convention and the Democratic National Convention, as well as the night of the presidential election. All three nights of coverage will be branded under the TV One: One Vote Matters banner. This agreement marks the first joint effort between the two organizations, as well as TV One’s premiere offering of national convention coverage. The joint announcement was made today by TV One President and CEO Wonya Lucas and NBC News President Steve Capus.
As part of the partnership, TV One will air a four-hour broadcast on the final evening of the Republican (8:00pm-12:00am / ET, Thursday, August 30th) and Democratic (8:00pm-12:00am / ET, Thursday, September 6th) conventions featuring TV One correspondent and veteran political reporters from NBC News and theGrio (www.TheGrio.com), NBC News’ video-centric news site devoted to stories and perspectives that appeal to the Black community. NBC News’ Craig Melvin will anchor all three evenings of coverage from NBC’s Washington, DC studios and TV One’s Washington Watch host Roland Martin will round out coverage with contributing segments and analysis.
Said Lucas, “By partnering with NBC News, TV One is keeping to its mission of continuing to raise the bar for the network by providing our viewers with programming that is informative and has a direct impact on their lives as well as those of their families.”
“This collaboration with TV One enables us to directly serve the Black community during this important election season”” extending the reach of our journalism while tapping into TV One’s loyal viewership,” said Capus.
TV One’s convention coverage will include appearances by noted panelists speaking on the key issues, “Best of” moments, LIVE airings of candidate speeches, along with follow-up analysis of how the candidates fared.
TV One’s 2012 presidential election coverage will conclude with LIVE coverage on election night Tuesday, November 6 which begins at 7:00pm / ET and will include the victory speech of the newly elected President of the United States of America.