SERVICE PROVIDES PUBLISHERS, BRANDS, AND AD AGENCIES WITH COMPETITIVE INSIGHTS INTO WHICH ADVERTISERS ARE BUYING IN THE PODCAST SPACE AND HOW MUCH THEY’RE SPENDING ON EACH TITLE
Magellan AI today announced that Westwood One has expanded its subscription to their podcast advertising competitive insights service. Magellan AI offers an industry-leading weekly view of the top 3,000 podcasts for ad data and competitive intelligence. This includes data on more than 22,000 total podcasts and millions of individual ads. Subscribers learn WHO is advertising, WHAT they’re advertising, and HOW MUCH they’re spending.
Westwood One Podcast Network recently launched several new podcasts including In the Bubble with Andy Slavitt, The Prof G Show with Scott Galloway, The Stacking Benjamins Show, and Tell Me What to Do with Jaime Primak Sullivan.
These new shows join an established stable that includes News and Insights powerhouses The Ben Shapiro Show, The Mark Levin Show, The Savage Nation, and The McLaughlin Group; Life and Entertainment notables including The Dennis Miller Option, Mommies Tell All, and the award-winning Last Day; other influential Business, Money and Tech shows such as Marketplace Minute; and several popular Sports podcasts.
Westwood One Podcast Network also recently introduced micro-casts Marketplace Minute and The Bongino Brief for the smart speaker platform.
In operation since 2017, Magellan AI has recently made some major enhancements to their service.
“Our expanded set of services are rooted in our ability to account for the growth of dynamic ad insertion in the podcast space,” said Cameron Hendrix, CEO and Co-Founder of Magellan AI. “Understanding the impact DAI has on podcast advertising has allowed Magellan AI to better estimate advertising spend in the US and international markets like the UK, Canada and Australia.”
“As the largest audio network in America and one of the fastest growing podcast platforms, we are often the first call that major brands and agencies make for guidance and perspectives on the state of American audio” said Pierre Bouvard, Chief Insights Officer, Cumulus Media and Westwood One. “Our podcast network is expanding rapidly, and we look forward to using Magellan AI’s powerful insights into this constantly evolving arena to both bring value to our partners and grow our business.”
Westwood One’s recent analysis of Magellan AI’s data found brands are pouring into podcasting and have doubled the number of ads they’re running. The study also uncovered the use of mid-roll ads is on the rise at the expense of pre-roll ads.