Radio Personality Cherry Martinez Offers Free Commercials to Minority-Owned Businesses Impacted by COVID-19

Legendary New York radio DJ and media personality, Cherry Martinez announced today that she will provide free radio commercials for minority-owned businesses negatively affected by the novel coronavirus.

The advertisements will be featured on her 24/7 radio show,, the growing destination for hip-hop, trap and R&B news, culture and music. The spots will also be syndicated on the show’s other streaming sites, TuneIn and Aha Radio, completely charge-free.

This philanthropy initiative comes at a crucial time for minority-owned businesses who, as a result of the virus, have been hit hard: In two recent surveys, only 12% of Black and Hispanic business owners reported that they received funding they had requested and 45% of minority business owners reported that they expect to permanently shut down in the next six months.

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“We know that many budding entrepreneurs and small businesses would benefit from any type of promotion during this pandemic-induced economic shutdown,” explains Martinez. “This is my community and I want to help as much as I can.”

To participate, minority business owners across the U.S. are instructed to follow @FMHipHop on Instagram, like & share their post about this initiative and tag 5 businesses. Once complete, business-owners can head to for specific details on how to submit their 30-second radio advertisement. FMHipHop will air up to 50 small business commercials repeatedly on their 24/7 radio show throughout the summer. For more details, head to

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