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2022 Radio Mercury Awards Finalists Announced

Ninety-eight radio/audio spots and campaigns made it to the finals of the 2022 Radio Mercury Awards. The submissions were created by advertising agencies, brands, production companies, radio stations and students.

The 2022 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from business categories including automotive, consumer packaged goods, entertainment, healthcare, insurance, nonprofits, quick-serve restaurants, retail, telecommunications, travel and hospitality.

“It’s been amazing to work with the judging panel we put together as they really brought smart perspectives and an appreciation for the submissions,” said Alejandro Ortiz, executive creative director, Campbell Ewald, and chief judge for the Radio Mercury Awards. “I loved the debates, there was a palpable passion for the craft of radio and audio – great energy all around.”

“After a two year hiatus, it was wonderful to have the Radio Mercury Awards judging in person,” said Erica Farber, chair, Radio Creative Fund and president & CEO, Radio Advertising Bureau. “It was equally exciting to hear what’s been percolating creatively this last year.”

In addition to Chief Judge Alejandro Ortiz, the final round judging panel included Mitch Bennett, executive creative director, Baldwin&; Erik Fahrenkopf, creative director, Wieden + Kennedy; Josh Grossberg, executive creative director, McCann Health; Bianca Guimaraes, partner and executive creative director, Mischief NY; Donnell “Dojo” Johnson, group creative director, Anomaly; Nicky Lorenzo, senior vice president/group creative director, Taylor Global; Wendy Mayes, creative director/copywriter, Plot Twist Creativity; Sean McBride, chief creative officer, Arnold Worldwide; Joyce King Thomas, creative consultant; King Thomas and Sherman Winfield, executive creative director, VMLY&R.

Event sponsors for this year’s event include iHeartMedia. Dedicated sponsors include CBS News Radio and Hubbard Radio. General sponsors include Skyview Networks and Salem Media Group, along with Friends of the Mercuries sponsors Forcht Broadcasting, Nielsen, Triton Digital and vCreative.

The Radio Mercury Awards winners will be presented on Thursday, June 9 at SONY Hall in New York City. For more information, log onto www.radiomercuryawards.com

Creative Radio Campaign by a Radio Station or Group
Axe Throwing
ShinyTop Brewing & Axe Throwing
Alpha Media, LLC

Relatable and Undebatable – Cancer Screening Campaign
Penn Medicine
Audacy

“Days of Our Eyes 2022” 
Urban Optics
Bryan Broadcasting

Disc Replay
Disc Replay
CUMULUS MEDIA

Different
Cupbop Idaho
Iliad Media Group

Rusty Grimes (series)
Chemung Soft Water
Seven Mountains Media, LLC

Checkout – Party/Tailgate/Holiday
Basket App
The Studio at iHeartMedia

Driveway Puddle/Kiddie Pool/Lawn Sprinkler
The Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia

Creative Radio Campaign by an Agency Production Company, or Advertiser

Great Protection, Bad Timing
Progressive Insurance
Arnold Worldwide

Internet Distractions
Progressive Insurance
Arnold Worldwide

New Friends
Progressive Insurance
Arnold Worldwide

RV ER
Progressive Insurance
Arnold Worldwide

Post-Quarantine Radio: Meemaw, Homebody, Dog Years
Motel 6
Barkley

Pets Stay Free
Motel 6
Barkley

Don’t Let Your Vacation Ruin Your Vacation
Go RVing
FCB Chicago

I Saw the Sign Campaign (Hijack & This is a Sign)
Staples
Oink Ink Radio

Sport Radio: How to Chant, How to Hot Dog, How to Chest Bump
GEICO
The Martin Agency

You Only Need One
Donate Life America
The Martin Agency

Creative Radio Commercial by a Radio Station or Group

Grouching Lawn Guy Hidden Tantrum
Panther East
Audacy

Days of Our Eyes – Can’t See Us
Urban Optics
Bryan Broadcasting

REPRO HERN VAS R WHPT
FLORIDA DEPARTMENT OF HEALTH
COX MEDIA GROUP

Disc Replay
Disc Replay
CUMULUS MEDIA

Hello, Loser
MN Fat Loss.com
CUMULUS MEDIA

Superheroes
Time Out
Des Moines Radio Group

Don’t Just Watch It
Epic Escapes
iHeart AdBuilder

Extra for You
Cupbop Idaho
Iliad Media Group

LabCrapa
LabCanna
Lighting 100

Dinner
Pecos Flavors Winery
Majestic Communications

Andy Haulsbeir Windy City Burger
Tinners Public House
Results Radio – Townsquare Media

The Band
Tony’s Catering
Results Radio – Townsquare Media

Amish World of Sports
The Amish Workshop
Seven Mountains Media, LLC

Great American Settlers
Spreakers.com
The Studio at iHeartMedia

Kiddie Pool
The Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia

Lawn Sprinkler
Kartrite Resort and Indoor Waterpark
The Studio at iHeartMedia

Ticks Suck
Steve’s Pest Control
Zimmer Radio and Marketing Group

Creative Radio Commercial by an Agency, Production Company or Advertiser

Cat Voice
Motel 6
Barkley

Dog Voice
Motel 6
Barkley

Dog Years
Motel 6
Barkley

Homebody
Motel 6
Barkley

Meemaw
Motel 6
Barkley

Moolah
Georgia Lottery
BBDO Atlanta

Beard
Connecticut Lottery
Decker

Air Travel
Go RVing
FCB Chicago

Desert Island
Gulf States Toyota
MMB, Boston

Dog’s Best Friend
Gulf States Toyota
MMB, Boston

Song Hijack
Staples
Oink Ink Radio

“Beer Ball”
Summit Brewing
Periscope

Attention Nose Holders
Irish Spring
TEN6

Discombobulated
GEICO
The Martin Agency

Beachside Resort
Hotels.com – Expedia Group
Wieden + Kennedy

Boutique Hotel
Hotels.com – Expedia Group
Wieden + Kennedy

Creative Radio Promotional Spot or Campaign by a Radio Station or Group

Great American Moments
KAMX-Mix 94.7
Audacy

Workplace Warrior
KKMJ Majic 95.5
Audacy

KIK FM Sweets 16
Elden Fresh Foods
Hubbard Broadcasting, Inc.

20th Anniversary Promo-WDRV Radio
WDRV FM Radio
Hubbard Radio Chicago

Taylor Swift BreakUp Album Promo
WTMX Radio
Hubbard Radio Chicago

Being Heard Matters – Skydiving
Iliad Media Group
Iliad Media Group

KFAI – Tuning Exercise
KFAI Radio
KFAI Fresh Air Radio

KFAI – We Are Minnesota
KFAI Radio
KFAI Fresh Air Radio

Mockingbird
iHeartRadio App
The Studio at iHeartMedia

Creative Radio Spot for a Cause by a Radio Station or Group

Billy Celebration Walk 2022
Midland Care
Alpha Media

Floppy Disk
Penn Medicine
Audacy

Mixtape
Penn Medicine
Audacy

Water Protectors
Chesapeake Bay Foundation
Audacy Radio

KS95 4 Kids Radiothon Wrap 2021
Children’s Hospitals & Clinics
Hubbard Broadcasting LLC

Billy the Bass
Hot Springs Storm Water
US Stations

Creative Radio Spot for a Cause by an Agency, Production Company or Advertiser

Recruitment
Colon Cancer Coalition
BeautifulBeast

Space History
Colon Cancer Coalition
BeautifulBeast

Hiking
Donate Life America
The Martin Agency

Lawn
Donate Life America
The Martin Agency

Creative Use of Nonbroadcast Audio by an Agency, Production Company/Advertiser, Radio Station or Group

Pizza Box: The Audiobook
Ponysaurus Brewing Co.
Baldwin&

Tell Me What Happened podcast
OnStar
Campbell Ewald

Optional Ad
Liberty Mutual Insurance
Goodby Silverstein & Partners

Shower Thoughts
Moen
Havas

Creative Use of Songs/Music (Original or Repurposed) by an Agency, Production Company, Advertiser, Radio Station or Group

Optional Ad
Liberty Mutual Insurance
Goodby Silverstein & Partners

Song Hijack
Staples
Oink Ink Radio

“The Perfect Jingle”
Minnesota Lottery
Periscope

G.OAT
Chobani
The Martin Agency

Lounge Singer
GEICO
The Martin Agency

Family Table
Orkin
TRG

Creative Use of Sound Design by an Agency, Production Company, Advertiser, Radio Station or Group

Eating Experience
McDonald’s
Burrell

The Addams Family Goes RVing
Go RVing
FCB Chicago

“Beer We Go, Twins” Sound Design
Summit Brewing Company
Periscope

G.OAT
Chobani
The Martin Agency

Salsa in 3D
Divine Dance Studio
The Studio at iHeartMedia

Integrated Brand Campaign with Radio/Audio by an Agency, Production Company, Advertiser, Radio Station or Group

Pizza Box: The Audiobook
Ponysaurus Brewing Co.
Baldwin&

Truckers
Motel 6
Barkley

Sound It Out
Ad Council
McCann New York

The Lil Jif Project
The J.M. Smucker Company
SuperExploder

Purpose-Driven Radio Spot or Campaign by an Agency, Production Company, Advertiser, Radio Station or Group

Tell Your Story – Steven
California Tobacco Control Program
Duncan Channon

Periscope: Chillin In Vehicle
General Motors
McCann Detroit

Worst Shark Attack Ever
Animal Welfare Institute (AWI)
PPK

enough 2 share
Second Harvest Heartland
Preston Spire

No More Holiday Songs
YMCA of the North
Preston Spire

Student-Produced Radio Commercial

Fun Up Your Food
Heinz
Miami Ad School

True Crime Emergency
Hulu
Miami Ad School

Noticeable Benefits
Michelin
S.I Newhouse School of Public Communications

Luckiest Man
University of Texas at Arlington
UTA Radio.com


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