radio INCREASES YEAR-OVER-YEAR REACH BY MORE THAN 1.2 MILLION, ACCORDING TO MARCH 2014 RADAR REPORT
03.10.2014
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Radio Now Reaches 244.4 Million People Aged 12+ During an Average Week
NEW YORK � March 10, 2014 � Nielsen, a leading global provider of information and insights into what consumers watch and buy, today released highlights from the March 2014 RADAR� 120 National Radio Listening Report. According to the report, the total U.S. radio audience has increased by more than 1.2 million weekly listeners since March 2013, and now reaches 244.4 million Americans on an average weekly basis � 92 percent of the total U.S. population ages 12 and older. Daily time spent listening among radio listeners ages 12 and up now averages approximately 2 hours and 41 minutes a day, holding steady from the previous year.
radio CONTINUES TO INCREASE ITS REACH
Radio increased its national reach again according to this survey, adding more than a million listeners on a weekly basis in the March 2014 RADAR report.
RADAR March 2010 March 2011 March 2012 March 2013 March 2014
RELEASE RADAR 104 RADAR 108 RADAR 112 RADAR 116 RADAR 120
WEEKLY CUME (000) 239,769 241,923 241,512 243,177 244,457
All Radio Listening, P12+, Mon-Sun 12M-12M*
Source: Nielsen