Nielsen and West Virginia Radio Corporation Announce a
Nielsen and West Virginia Radio Corporation renew partnership for audio measurement in Charleston market. The broadcaster returned to Nielsen after citing data credibility and stability...
Tag : radio advertising
Geico Dropping Major Dollars on Radio Ads
GEICO led radio advertising with 47,571 commercials nationwide last week, topping all advertisers. Home Depot and Lowe's followed in second and third place....
SCBA Spotlight Series: Southern California Showcase
The Southern California Broadcasters Association launches SCBA Spotlight Series featuring successful radio clients. First interview showcases attorney Shawn Matian and his Matian Law Firm's success...
Radio Broadcasters Unite in Chicago Once Again with Wintrust
Over 40 Chicago radio stations unite to air interview with Wintrust CEO Ed Wehmer about radio's advertising effectiveness. The coordinated broadcast highlights radio's power as...
Chicago Radio Drives Real Results For Wintrust
40+ Chicago radio stations aired a simultaneous interview with Wintrust CEO Ed Wehmer highlighting radio's effectiveness for advertisers. The coordinated effort demonstrates radio's power to...
Westwood One, NextRadio: On-Air Radio Audience Reporting
Westwood One partners with NextRadio to launch the first interactive audience measurement tool for FM radio, enabling advertisers to track campaign ROI and listener engagement...
Radiofacts.com: Music to Radio Decision Makers
RadioFacts.com offers music promotion services to connect artists with urban and Urban AC radio program directors and industry influencers through advertising....
Westwood One Enhances ROI for Local Stations with New Tools
Westwood One launches new cognitive audio platform with Veritone to help local radio stations optimize ROI through automated content capture and real-time advertising solutions....
Radio & Pureplays: Keeping Our Ad Dollars
Industry webinar reveals how radio stations can compete with streaming pureplays like Pandora for advertising dollars and reclaim lost revenue streams....
NY Market Radio Association Q3 Report
NYMRAD releases comprehensive Third Quarter report analyzing New York radio market impact on consumers and local advertising landscape with insights on holiday shopping trends....
New York Market Radio Association Announces New Report
New York Market Radio Association launches NYMRAD Quarterly State of the Market Report for Q2 2015, analyzing NYC's booming economy and radio's strong reach for...
Digital Revenue Growth: Radio Stations Increase Focus
RADIO'S 2015 DIGITAL REVENUE POISED FOR DOUBLE-DIGIT GROWTH RADIO STATIONS INCREASE DIGITAL FOCUS New York, NY -- February 25, 2015 -- The radio industry will...
Radio Mercury Awards Announces Final Round Judging Panel
The Radio Mercury Awards announced its final round judging panel for the 24th Annual awards, featuring top creative directors from major agencies. The panel includes...
Radio’s RADAR Networks: 177M+ Listeners
Nielsen's December 2014 RADAR report shows radio networks reached 177 million listeners weekly, representing 66.6% of the U.S. population aged 12+....
Radios Digital Revenue Double-Digit Growth for Q3
Radio industry digital revenue grew 11% in Q3 2014, with off-air revenues posting 14% gains for fourth consecutive quarter of double-digit growth....
Radio Ends 2013 in Black; Ad Spending Surges in Q4
Radio revenues ended 2013 flat at $17.6B despite political spending decline. Digital radio advertising surged 18% while spot revenue fell 3% in Q4....
CBS Radio Launches Audio AdCenter for Affordable Advertising
CBS Radio launches Audio AdCenter, a self-serve platform enabling small businesses to purchase affordable streaming audio ads across 125 online radio stations nationwide....
Pandora Integrates with STRATA and Mediaocean Platforms
Pandora integrates with STRATA and Mediaocean platforms, allowing radio buyers to compare internet radio data with broadcast stations for smarter advertising decisions....
Radio’s Digital Sales Growth Turning Corner
Radio stations achieved 22% growth in digital ad revenues in 2012, gaining market share after three years of decline. The industry generated $370.7 million in...
Dial Global Tops the Rankings With Adults 18-49
Dial Global dominates radio rankings with top three networks in Adults 18-49 demographic according to RADAR 110 release. Company leads key buying demos heading into...
2 Radio Chains Still Resist PPM
Two major Milwaukee radio groups resist subscribing to Arbitron's PPM ratings service, while competitors use the data to win advertising clients....
RAB: Automotive Roars Back to #1 with Q4 Spending
Radio advertising rebounded strongly in Q4 2009, with automotive leading the recovery as spending returned to #1 position after significant industry decline....
Clear Channel Radio’s contextual ad strategy
Clear Channel Radio launches contextual advertising technology that automatically places relevant ads after songs play. Wal-Mart used the service to advertise AC/DC's album immediately following...
RF READER STATES: Urban Radio Undercharging for Ads
RadioFacts reader argues urban radio stations undercharge for advertising despite Black consumers' $913 billion buying power, addressing performance tax concerns....
Arbitron Launches Portable People Meter in Five Markets
Arbitron commercialized its Portable People Meter radio ratings service in five new markets including Tampa, St. Louis, Denver, Baltimore and Pittsburgh in September 2009....