Radio’s
results for Q4 2009 confirmed the encouraging
signs that emerged in the second and third quarters and continued to gain traction through the end of 2009. “The green shoots that we saw earlier have fully taken root,” states Jeff Haley, President and
Chief Executive Officer of the
Radio Advertising Bureau. “In 2009, Radio went from -25% in May to flat in December – a tremendous lead-in to 2010.”