RAB: Automotive Roars Back to #1 with Q4 Spending

Radio’s results for Q4 2009 confirmed the encouraging signs that emerged in the second and third quarters and continued to gain traction through the end of 2009. “The green shoots that we saw earlier have fully taken root,” states Jeff Haley, President and Chief Executive Officer of the Radio Advertising Bureau. “In 2009, Radio went from -25% in May to flat in December – a tremendous lead-in to 2010.”