Falls Media Group’s KXXN/Wichita Falls is launching a social music revolution, using new technology from LDR Interactive (Listener Driven Radio) to turn their playlist over to the audience around the clock. Using a voting window on the Wild 96.3 website (https://fallspartystation.com), listeners can vote on which songs will play on the station minute-by-minute 24/7. “Today’s media consumer is in control of their digital world. They want what they want when they want it. 96.3 WILD is boldly embracing what consumers want with LDR Takeover 24/7. With its superior integration and compelling social media interface, LDR will give 96.3 WILD a truly unique point of differentiation,” said Dan Halyburton, VP/Partner of Falls Media Group.
On the station website, listeners can see the song that’s currently playing along with a list of all the songs in the station library. Voting each song up and down live, the audience collectively chooses which song will play next, and the winning song automatically plays in the station’s automation system. Listeners can also discover latest tweets by their favorite artists, and through LDR’s technology, they can get an alert by e-mail/text/tweet when their favorite songs are about to play.
The station will also leverage social media and mobile interaction to drive engagement and listening on the station, using a new mobile app called GRÜVR, which will launch in the coming days.
ABOUT FALLS MEDIA GROUP
Falls Media Group is locally owned and operated by people who love radio and believe in the power of radio to entertain, motivate, inform and serve. Falls Media was formed in 2008 with the purchase of KWFB-FM. The company was then successful in raising funds from a local investor group, and purchased KXXN-FM in 2012.
ABOUT LDR INTERACTIVE
LDR (https://www.LDRinteractive.com) is a global leader in innovative interactive broadcast technology. Its LDR.1 and LDR.Takeover platforms are on the air at over 300 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 85 million listeners monthly. LDR empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR’s new TopicPulse system provides valuable real-time information to newsrooms and content producers on what topics are getting local social buzz.
