As we reflect on the past couple of years, we cannot overlook the significant strides made by CBS RADIO and Townsquare Media in reinventing local content delivery in Michigan. Their joint venture, the Michigan News Network (MNN), has since its inception, revolutionized the way news, sports, and other local content is disseminated across the state. This initiative has not only enhanced the quality of news coverage but also solidified CBS RADIO’s presence as a leading broadcaster. This blog post revisits the advent of MNN and its evolution in recent years, shedding light on its impact on Michigan’s media landscape.
CBS RADIO and Townsquare Media Partnership
In a strategic alliance, CBS RADIO and Townsquare Media created the Michigan News Network. The network leverages content produced by CBS RADIO stations WWJ Newsradio 950 (WWJ-AM) and 97.1 The Ticket (WXYT-FM), serving affiliated stations across Michigan, including Detroit, Flint, Lansing, Kalamazoo, and Ann Arbor.
MNN: A New Era for Michigan’s Media
Since its debut, MNN has consistently provided top-of-the-hour broadcasts and regular sports updates, establishing itself as Michigan’s preeminent news and information source. Townsquare Media, as the exclusive syndication partner, manages affiliate relationships and licenses the CBS RADIO content.
Impacting Communities and Valuing Content
CBS RADIO’s Detroit stations have a rich history of serving the community as credible news sources. This partnership with Townsquare has enabled them to reach listeners across Michigan, thus increasing their content’s value and impact. Townsquare Media remains committed to providing live, local, and significant information to the communities it serves.
Recognitions and Achievements
WWJ Newsradio 950, Michigan’s only all-news radio station, has received numerous accolades for its service, including the Station of the Year by the Michigan Association of Broadcasters in 2014. As Detroit’s sports talk leader, 97.1 The Ticket is the go-to sports destination in metro Detroit.
About CBS RADIO and Townsquare Media
CBS RADIO is a leading major-market broadcast media operator in the United States, with 126 radio stations in 27 markets. Townsquare Media, a diversified media, entertainment, and digital marketing services company, owns and operates radio, digital, and live event properties, reaching over 50 million US unique visitors monthly.
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