Ryan Seacrest. rush limbaugh. Delilah. John Tesh. Jim Rome. They’re on the air.
Jim Pastrick. “Slick Tom†Tiberi. Gail Ann Huber. Jimmy T. They’re not.
Flip through the dial on your car radio these days, and you’ll often hear the voice of a host who is a long way from Buffalo.
This is all part of the new state of the radio industry, and several key factors are driving the changes.
In many markets, the economic slump is making it harder to attract advertisers, and the big broadcasters that own most of the nation’s stations are under pressure to cut costs.
Further, there’s increasing competition for listeners from satellite radio, Internet radio stations and MP3 players.
“Local radio is facing incredible challenges. It’s facing challenges in attracting listeners and in attracting advertisers,†said Mark Fratrik, a vice president with BIA Advisory Services, a consulting firm that tracks the media and communications industries.
Many of these changes are playing out in Buffalo, where a few out-of-town conglomerates own the bulk of the stations.
Local voices disappearing from radio dial : Entertainment : The Buffalo News.
