For any broadcast pro in the nation reading this, imagine doing a radio show where you could do the show that YOU want to do, play the music that YOU want to play and interview the performers that YOU want to interview, from major superstars to a new band that’s been playing at a local bar for two years and you KNOW they will be huge one day.
No programming, no PPM, no Playlists but doing the show that you want to do… I’m not sure many of us have ever given that any thought but I am eager to give it a shot as it is exactly what the jocks at public radio do. Everything from playing great album cuts you never heard before to introducing you to new artists worthy of a listen.
I am not sure if most or any commercial jocks, outside of mix jocks, are music lovers or they just love being the liaison between the music and fans but I am a true music lover and I have always been a huge fan of stations like KCRW in Los Angeles where there is a plethora of opportunities to get an entire world of various shows, music, news and special and programs into a daily lineup while still managing to have an even and complimentary flow.
Public radio was once annoying. Playing a lot of classical or extremely avant garde music that satisfied the listening palates of older financial contributors in years gone by but the once stepchild of the broadcast industry has completely turned their outlets into a much larger-than-life informative and entertaining gateway. And they are doing an amazing job.
There is absolutely no comparison to commercial radio which are stations driven by Nielsen’s PPM in Los Angeles and advertising to stations like KCRW who notably have more programming freedom.
Truth is commercial radio is in the business of broadcasting ratings and generating revenue but for a true die hard music fan who thinks outside of the box stations like KCRW are not only entertaining it’s also educational and informative.
Titles of shows like; “All Things Considered.” “Morning Becomes Eclectic,” and podcasts like “Tiny Desk Concert” “How I Built This” (which has interviewed industry titans including Cathy Hughes and Robert Johnson from BET) are just a few of the extremely interesting and captivating shows that many NPR stations bring to an eager and expanding listener base on a daily basis.
Wu-Tang, NPR, Tiny Desk Concert (video)
KCRW also has a stellar news program and podcasts that are some of the best in the broadcast industry.
Everything from the music beds to the special programming segments like this one “Fresh Air” which details policies and political forces that have driven African Americans to live in segregated in impoverished areas. There are not many places on the radio dial to find these kinds of shows.
This story would not be complete without mentioning the excellent show that Garth Trinadad does. Garth is certainly one of the best jocks I have ever heard on the air not because of a stellar delivery but his knowledge and love of the music, you can literally, as the interviewer says in the video, FEEL and SMELL what he is describing when he talks about music. Even in the video where he is DJing below, you literally feel like you’re there.
Check out your local NPR station, I’m confident you’re not just missing something, you’re missing a LOT.
Public radio still relies on donations but they have also vastly improved their programming over the recent years allowing listeners not be bogged down with requests for money every hour on the hour or long-drawn out telethons. Even when you look at their website (KCRW) the requis for donations is barely noticeable.
