Cumulus Boise Brings the Magic to KQFC With the Launch of All-New Magic 97.9
Lisa Adams Joins the New Magic 97.9 as Program Director
CUMULUS MEDIA announces the launch of Magic 97.9/KQFC-FM today, bringing an exciting new Adult Contemporary radio station to Boise, ID, radio listeners. Magic 97.9 is a community-focused radio station playing a wide variety of music for adults from the past five decades.
Programming the station is newly named Program Director, Lisa Adams. This marks a return to Boise for Adams, a veteran radio programming professional with more than 25 years’ experience, who was previously Operations Manager/Program Director for Townsquare Media’s Boise radio stations. She was most recently Program Director for Hubbard Radio’s KNUC-FM in Seattle, WA, having programming other Seattle stations including KLCK-FM, KQMV-FM and KYPT-FM. Adams was also Program Director for KXJM-FM in Portland, OR.
The weekday programming lineup for Magic 97.9 features: Lisa Adams in Mornings, Bret Connors in Afternoons and Mike Kasper with News in the morning, with more announcements to follow.
Rickey Smiley Weighs In on Jalen Rose Family House Dispute