Time waits for no one and neither does radio. The legendary Sam Sylk knows that from his experience and he is wise not to forget it. He’s originally from Chicago. Over the years, I’ve always been impressed with his ability to brand himself in a way that opens the door of opportunity. When you look at his FaceBook page, you don’t see a lot of pictures with celebrities. Let’s face it, for the most part, we all know how small yet segregated the industry is. We have to ask ourselves what’s more important? Always promoting what THEY do or finding a way to also promote what WE do. Sam promotes his show, the station, his events and now his restaurant on social media. He’s brilliant in getting the most out of the social media concept. Sam also understands leverage, use it or lose it. No doubt this helps him in many ways on and off the air. He’s building a legacy that goes beyond radio. KUDOS. His food looks great too. I encourage all industry people to order something from his restaurant (lol). I’m not sure if he ships but help this man build his business. I hear the fried salmon is the best.
Sylk attended Kennedy King College & Columbia School of Broadcasting. His first radio gig was at WACR in Columbus Mississippi. After that, he did stints in Tulsa Oklahoma, West Helena Arkansas, Chicago, Philadelphia and he’s currently in Cleveland and Cincinnati. He’s also been a programmer. We wanted to catch up with him to get his perspective on a few things in and out of today’s industry.
Which market have you been in the longest?
Chicago & Cleveland
Many people think that Radio is a dying medium what are your thoughts?
Content that is relatable and interaction with the listeners is key that sets us apart from the playlist. The days of us being first playing a song is over unless an artist delivers it.
What changes do you predict will happen over the next few years in the industry?
Hip Hop stations will have Syndicated afternoons. Jocks with a brand will be able to survive if they plan ahead e.g. cars are WIFI. If you have a platform people can listen to you as much as they do terrestrial radio. I remember when People thought satellite radio wouldn’t last well how long has that been? People thought Howard Stern was crazy for leaving terrestrial.