Cumulus Boise Brings the Magic to KQFC With the Launch of All-New Magic 97.9

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Cumulus Boise Brings the Magic to KQFC With the Launch of All-New Magic 97.9

Lisa Adams Joins the New Magic 97.9 as Program Director

CUMULUS MEDIA announces the launch of Magic 97.9/KQFC-FM today, bringing an exciting new Adult Contemporary radio station to Boise, ID, radio listeners. Magic 97.9 is a community-focused radio station playing a wide variety of music for adults from the past five decades.

Programming the station is newly named Program Director, Lisa Adams. This marks a return to Boise for Adams, a veteran radio programming professional with more than 25 years’ experience, who was previously Operations Manager/Program Director for Townsquare Media’s Boise radio stations. She was most recently Program Director for Hubbard Radio’s KNUC-FM in Seattle, WA, having programming other Seattle stations including KLCK-FM, KQMV-FM and KYPT-FM. Adams was also Program Director for KXJM-FM in Portland, OR.

The weekday programming lineup for Magic 97.9 features: Lisa Adams in Mornings, Bret Connors in Afternoons and Mike Kasper with News in the morning, with more announcements to follow.



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