[ad#ad-250]Chicago- Kizart Media Partners has acquired The Power of Urban Radio and The Power of Hispanic Radio trade-marks from the bankruptcy liquidation of the Interep Radio assets.
รขโฌลBusiness acquisitions arenรขโฌโขt suppose to impact you emotionally, but this one is both emotional and gratifyingรขโฌย, said Sherman Kizart, Managing Director of Kizart Media Partners.รย รขโฌลHavingรย spentรย the last decade building the remarkable brandรย identity and equity of The Power of Urban Radio makes its acquisitionรย extremely specialรย for me personally and the growth of Kizart Media Partners.
For more than a decade, Kizart was the driving force behind The Power of Urban Radio Symposium in his former role as Senior Vice President/Urbanรย Marketingรย ofรย the now defunct Interepรย Radio Sales.รย This annual event would bring together the countryรขโฌโขs leading national marketers, their general market and multicultural ad agency partners, and executives from the leading urban broadcasters in the country. The purpose of theรย eventรย is to discuss the strategic importance of the $800 billion African American consumer market and segue into how marketers and their agencies use Urban Radio as a primary tactic to target African American consumers. The Power of Hispanic Radio was born out of the very successful model of The Power of Urban Radio.รย รขโฌลThe Power of Hispanic Radio was just beginning to hit its stride whenรย Interepรย hit its financial hurdlesรขโฌย.รย Ramping itรย up with the proper focus and the best strategic partners will enable it to build a strong track record with advertisers, agencies, and broadcasters alikeรขโฌโขรขโฌโข remarked Kizart.
The Power of Hispanic Radio is a natural extension and compliment of the strategic media marketing assets for the growth of Kizart Media Partners.
รขโฌลIn todayรขโฌโขs very challenging economy, Marketers and their agency partners have a greater need and knowรย howรย to strategically align their brands and servicesรย to African American and Hispanic consumers .รขโฌย The Power of Urban Radio and Power of Hispanic Radio will provide advertisers, marketers, and broadcasters with critical insight, perspective, and direction to these very important consumer groups,รขโฌย added Kizart. For more information, please contact Shermanรย Kizart , Managing Director/ Kizartรย Media Partners, [email protected]รย or (312)-421-4803.
